Google is shutting down Universal Analytics

Yesterday Google announced that Universal Analytics (UA) will stop collecting new data from the 1 of July 2023, for standard Analytics customers, and (paid) Analytics 360 customers will have until the 1st of October 2023. So we all have 15 and 18 months to get ready for a new Analytics era…

How the iOS 15 update affects your E-mail marketing

The tech giant, Apple, is now once again getting ready to turn up the protection of privacy and secure the users’ data. In early June, Apple announced the upcoming changes to the operating system iOS for iPhone and iPad, among others, but with the new iOS 15, it is especially mail marketeers who will feel the consequences of Apple’s search for a more confidential dominance.

What is Facebook Business Suite?

In 2020 Facebook presented a new management platform to make it easier for small businesses to manage their digital platforms. Facebook Business Suite is therefore a supplement to Facebook Business Manager, where both Facebook and Instagram can be managed. You can read more about the tool here to understand what the new platform is og what it can do.