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DR has released its annual media report outlining the media habits of Danes in 2023. The report offers some exciting developments from a digital marketing perspective. We’ve gathered some highlights here. iternum digital DIGITAL MARKETING In a world where the digital footprint is expanding rapidly, DR’s latest Media Development 2023 report has shed light on […]

The latest update of SKAdNetwork 4.0 is a solution for businesses and advertisers following iOS 14’s privacy update. iternum digital TRACKING With iOS 14, Apple’s App Tracking Transparency (ATT) feature allows users to choose whether they want apps on their devices to track their data or not. This has significant implications for businesses that have

Pinterest has made an analysis of what people using Pinterest in the Nordics are most interested in. And they have shared their insights with us! iternum digital PINTEREST Pinterest has 459 million active users worldwide on the platform. Of these, 1.1 million of them live in Denmark. But what are the users most interested in?

Right now, Instagram is testing new versions of their feed. Throughout 2021, there has been a lot of talk about how Instagram’s feed presents the content to the user through their algorithm. One thing is for sure – Instagram is working to bring back the chronological feed. Head of Instagram, Adam Mosseri, explains that they

In October 2021, it became possible for all Instagram users to add links to their stories. The well-known “sweep up” feature was replaced by a link sticker that is available to everyone. However, this feature did not receive as positive a response as Instagram had initially hoped for. It went very much against the creative

Instagram is a medium where you as a company can place ads in every conceivable way – and now you will soon also be able to do so in the new popular feature, Reels.

Facebook has announced that they will close their analytics tool ‘Facebook Analytics’ this summer. Until now, it has been possible to analyze your campaigns and performance in Facebook’s own analytics tool, but this will no longer be possible. Read more here, if you want to know, how you can save your data, before it is no longer available.

Beautiful nature. Trendy outfits. Good food. Exclusive surroundings. Beautiful images and a visual eye-catcher are often in focus when you are on social media such as Instagram, Pinterest, TikTok and Facebook. At Clubhouse, the focus is completely different – here, it is all about sound! Read here, if you want to learn more about Clubhouse.