SKAdNetwork – The New Revolution in App Download Measurement on iOS

The latest update of SKAdNetwork 4.0 is a solution for businesses and advertisers following iOS 14’s privacy update. iternum digital TRACKING With iOS 14, Apple’s App Tracking Transparency (ATT) feature allows users to choose whether they want apps on their devices to track their data or not. This has significant implications for businesses that have …

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How the iOS 15 update affects your E-mail marketing

The tech giant, Apple, is now once again getting ready to turn up the protection of privacy and secure the users’ data. In early June, Apple announced the upcoming changes to the operating system iOS for iPhone and iPad, among others, but with the new iOS 15, it is especially mail marketeers who will feel the consequences of Apple’s search for a more confidential dominance.

New ad format on Instagram

Instagram is a medium where you as a company can place ads in every conceivable way – and now you will soon also be able to do so in the new popular feature, Reels.

Facebook Analytics is being phased out and closed from June 30th 2021

Facebook has announced that they will close their analytics tool ‘Facebook Analytics’ this summer. Until now, it has been possible to analyze your campaigns and performance in Facebook’s own analytics tool, but this will no longer be possible. Read more here, if you want to know, how you can save your data, before it is no longer available.

Introduction to Clubhouse: A new, sound-based social media

Beautiful nature. Trendy outfits. Good food. Exclusive surroundings. Beautiful images and a visual eye-catcher are often in focus when you are on social media such as Instagram, Pinterest, TikTok and Facebook. At Clubhouse, the focus is completely different – here, it is all about sound! Read here, if you want to learn more about Clubhouse.