The more you know about your clients, for example, what they have bought, when they bought it and through which channel, the better you can tailor your content when creating new campaigns or when trying to sell more, do cross sales or upsales. CRM helps you perfect this and Iternum Digital makes it happen.
ALL DATA IN ONE PLACE
CRM helps you get an overview of every single customer, what they have bought, which marketing channel they came from, how many times they opened the newsletter, etc. This knowledge can be leveraged by automation and at the same time create more value for your business as well as your customers. CRM helps you save data and enables you to reuse said data on a way that can be very detailed. The more detailed data, the better the performance.
ENHANCE THE VALUE
The best-performing companies use a CRM system to deploy a strategy that is tailored based on specific data points centered on the buyer’s history and behaviour. The aim is to sell more by making cross sales, upsales, etc. based on the individual’s buying pattern. The process of implementing a CRM system can be long and in some cases require a lot of change management but the benefits and value created outweighs the costs. Once the CRM system is in place you will be able to target your campaigns perfectly at a very low cost, compared to using such marketing platforms as Google Ads and Facebook.
With CRM in place, you will be able to target your campaigns, newsletters and resources in the most optimal way when aiming to do cross sales or upsales without having to pay big fees to a marketing platform like Google or Facebook. In some cases, you can even tell what customers need before they know it themselves and target them with that. With automation you can create recommendations for products that are complementary to priorly bought products. Iternum Digital can help your business achieve these goals, set up the right automation process, implement the CRM system and help you sell more at a smaller cost.