{"version":"1.0","provider_name":"Iternum Digital","provider_url":"https:\/\/iternumdigital.com\/da\/","title":"Hvad er buyer personas? - Iternum Digital","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FU112qW77M\"><a href=\"https:\/\/iternumdigital.com\/da\/hvad-er-buyer-personas\/\">Hvad er buyer personas?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/iternumdigital.com\/da\/hvad-er-buyer-personas\/embed\/#?secret=FU112qW77M\" width=\"600\" height=\"338\" title=\"&#8220;Hvad er buyer personas?&#8221; &#8211; Iternum Digital\" data-secret=\"FU112qW77M\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/iternumdigital.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2017\/01\/buyer_personas.png","thumbnail_width":1000,"thumbnail_height":600,"description":"Du har m\u00e5ske st\u00f8dt p\u00e5 termen \u2019buyer personas\u2019 i m\u00f8det med andre marketingfolk, i artikler p\u00e5 nettet eller m\u00e5ske fra din chef, der synes, \u2019at det er det nye sort\u2019. M\u00e5ske du t\u00e6nker \u201dhvad er der nu galt med almindelig segmentering?\u201d. Og \u00e6rlig talt fungerer traditionel segmentering stadig helt fint, og det at begynde at arbejde med buyer personas betyder ikke, at almindelig segmentering skal til skrot. Men hvad er en buyer personas? Og hvordan laver man en buyer personas? Det giver vi dig svar p\u00e5 her."}