{"id":26310,"date":"2026-03-10T13:24:49","date_gmt":"2026-03-10T13:24:49","guid":{"rendered":"https:\/\/iternumdigital.com\/?p=26310"},"modified":"2026-03-10T13:24:49","modified_gmt":"2026-03-10T13:24:49","slug":"vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas","status":"publish","type":"post","link":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/","title":{"rendered":"Vigtig nyhed fra Meta, der p\u00e5virker din CPA og ROAS!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26310\" class=\"elementor elementor-26310 elementor-26302\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2238b68f e-flex e-con-boxed e-con e-parent\" data-id=\"2238b68f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6890f0f7 elementor-widget elementor-widget-text-editor\" data-id=\"6890f0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHvis du i slutningen af marts oplever, at din CPA (Cost Per Acquisition) pludselig stiger, og din ROAS (Return on Ad Spend) falder, skal du ikke g\u00e5 i panik. Din annoncering er sandsynligvis ikke blevet d\u00e5rligere natten over. Meta har blot \u00e6ndret m\u00e5den, de t\u00e6ller dine resultater p\u00e5.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489e752 elementor-widget elementor-widget-text-editor\" data-id=\"489e752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Her er alt, du skal vide om de nye attribueringsregler, og hvorfor det er en positiv nyhed for din langsigtede v\u00e6kst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c1b5b7 e-flex e-con-boxed e-con e-parent\" data-id=\"79c1b5b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31f10cbb elementor-widget elementor-widget-heading\" data-id=\"31f10cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Hvad er det, der sker?<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a005313 elementor-widget elementor-widget-text-editor\" data-id=\"2a005313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meta har indf\u00f8rt markante justeringer i, hvordan de t\u00e6ller konverteringer. Tidligere var systemet meget &#8220;gener\u00f8st&#8221; med, hvad det talte som en succes. Hvis en bruger s\u00e5 din annonce, klikkede p\u00e5 din profil, eller m\u00e5ske bare interagerede med en kommentar, og s\u00e5 endte med at k\u00f8be 7 dage senere, s\u00e5 lavede Meta high-fives og sagde: &#8220;Det var os!&#8221;.  <\/p><p>Det resulterede ofte i &#8220;over-attribuering&#8221; \u2013 en kunstig oppustning af resultater, der m\u00e5ske ville have fundet vej til din webshop alligevel. Nu er festen, hvor alle f\u00e5r en medalje, slut. Meta strammer op.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fd71b3 elementor-widget elementor-widget-heading\" data-id=\"22fd71b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Slut med \"gratis\" succes p\u00e5 sekund\u00e6re klik<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65034fe4 elementor-widget elementor-widget-text-editor\" data-id=\"65034fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tidligere talte Meta n\u00e6sten enhver interaktion som et positivt signal for attributions-vinduet. Nu t\u00e6ller kun de direkte klik p\u00e5 links eller CTA-knapper (f.eks. &#8220;K\u00f8b nu&#8221;). Det betyder, at de &#8220;tilf\u00e6ldige&#8221; klik p\u00e5 dit profilbillede eller &#8220;se mere&#8221;-linket ikke l\u00e6ngere automatisk \u00e5bner attributions-vinduet. Resultatet? F\u00e6rre, men langt mere intentionelle konverteringer.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24260cf elementor-widget elementor-widget-heading\" data-id=\"24260cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Fra \"Engaged-view\" til \"Engage-through\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc82f13 elementor-widget elementor-widget-text-editor\" data-id=\"fc82f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement kategorien hedder nu &#8220;Engage-through&#8221; og samler alle sociale interaktioner samt videoviews. En vigtig detalje her er, at videogr\u00e6nsen er s\u00e6nket fra 10 sekunder til 5 sekunder. Det sker, fordi Meta kan se, at 46% af konverteringer p\u00e5 Reels sker inden for de f\u00f8rste 2 sekunders opm\u00e6rksomhed.  <\/p><p>Tidligere var vinduet for engagement-baserede konverteringer ofte 7 dage. Nu er det maksimalt 24 timer. Hvis en bruger ser din video, interagerer, men f\u00f8rst k\u00f8ber 3 dage senere, s\u00e5 vil Meta ikke l\u00e6ngere tage \u00e6ren for det.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ccd68 e-flex e-con-boxed e-con e-parent\" data-id=\"66ccd68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4752125 elementor-widget elementor-widget-heading\" data-id=\"4752125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Metas nye 3 attribueringstyper<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda41b4 elementor-widget elementor-widget-text-editor\" data-id=\"bda41b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fra marts 2026 deles dine resultater op i tre klare kategorier for at skabe gennemsigtighed. Hvis en bruger ser din annonce uden at interagere og konverterer alligevel inden for 24 timer, vil det blive attribueret under kategorien \u201cView-Through\u201d. \u00d8vrige konverteringer vil blive attribueret s\u00e5ledes:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76c021 elementor-widget elementor-widget-jet-table\" data-id=\"d76c021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-table jet-elements\">\n\t\t<div class=\"jet-table-wrapper\">\n\t\t\t<table class=\"jet-table jet-table--fa5-compat\">\n\t\t\t\t<thead class=\"jet-table__head\"><tr class=\"jet-table__head-row\"><th class=\"jet-table__cell elementor-repeater-item-3c00f3b jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Handling<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-0b411cb jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Gammelt system (f\u00f8r)<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-0dac618 jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Nyt system (efter)<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t<tbody class=\"jet-table__body\"><tr class=\"jet-table__body-row elementor-repeater-item-b6118ae\"><td class=\"jet-table__cell elementor-repeater-item-ff9e6a0 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\"><b>Link-klik<\/b><\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-45b1076 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Click-conversion<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-791fc22 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Click-Through<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-7c260fd\"><td class=\"jet-table__cell elementor-repeater-item-f9caeff jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\"><b>Like<\/b><\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-12ffc42 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Click-conversion<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-c0daa4f jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Engage-Through<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-ff7860b\"><td class=\"jet-table__cell elementor-repeater-item-fe0829f jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\"><b>Gem<\/b><\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-1c5fe75 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Click-conversion<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-87b21d0 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Engage-Through<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-fb00b85\"><td class=\"jet-table__cell elementor-repeater-item-e4c0d48 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\"><b>Deling<\/b><\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-703a2e4 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Click-conversion<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-dea042e jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Engage-Through<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-ec6e8b5\"><td class=\"jet-table__cell elementor-repeater-item-0ac7b8b jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\"><b>Kommentar<\/b><\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-16f7a87 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Click-conversion<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-5fb3eff jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Engage-Through<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-0949762\"><td class=\"jet-table__cell elementor-repeater-item-3f347c8 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\"><b>Video (5+ sek.)<\/b><\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-7093fba jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Engaged-view (10 sek.)<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-5a00864 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Engage-Through (5 sek.)<\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3924df7c e-flex e-con-boxed e-con e-parent\" data-id=\"3924df7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-286fac08 elementor-widget elementor-widget-heading\" data-id=\"286fac08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Hvorfor er dette en god nyhed?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ca5284 elementor-widget elementor-widget-text-editor\" data-id=\"66ca5284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det kan virke modstridende at sige, at d\u00e5rligere tal er en god nyhed. Men t\u00e6nk over det: Vil du hellere have KPI&#8217;er, der ser p\u00e6ne ud i en rapport, eller vil du have sandheden om, hvor meget dit ad spend rent faktisk bidrager til bundlinjen? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da651f9 elementor-widget elementor-widget-heading\" data-id=\"da651f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Farvel til over-attribuering, goddag til virkeligheden<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0d80ba elementor-widget elementor-widget-text-editor\" data-id=\"4a0d80ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ved at sk\u00e6re de un\u00f8dvendige konverteringer v\u00e6k, f\u00e5r vi en langt bedre dataindsigt i, hvordan det rent faktisk g\u00e5r for virksomhedens forretning. Vi kommer t\u00e6ttere p\u00e5 sandheden og l\u00e6ngere v\u00e6k fra over-attribuering. Det betyder, at de budgetter, vi forvalter, nu bliver testet mod virkeligheden.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca091c elementor-widget elementor-widget-heading\" data-id=\"4ca091c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Bedre signaler til algoritmen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339a97f elementor-widget elementor-widget-text-editor\" data-id=\"339a97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e5r vi sender renere data til Metas algoritme, bliver resultatet i sidste ende bedre. Algoritmen stopper med at fokusere p\u00e5 &#8220;klik-glade&#8221; brugere, der ikke k\u00f8ber, og begynder i stedet at finde de personer, der rent faktisk har en k\u00f8bsintention. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b0bbd elementor-widget elementor-widget-heading\" data-id=\"43b0bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Content er den nye konge (Andromeda-effekten)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1708a76 elementor-widget elementor-widget-text-editor\" data-id=\"1708a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Denne \u00e6ndring s\u00e6tter for alvor fokus p\u00e5 dit indhold. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/iternumdigital.com\/da\/meta-andromeda-algoritmen-der-gor-creative-til-din-vigtigste-targeting\/\">Det stemmer utrolig godt overens med Metas &#8220;Andromeda&#8221;-udrulning<\/a><\/span>, hvor fokus skifter fra teknisk hacking af algoritmen til kvaliteten af dit indhold og dine kreativer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2796e elementor-widget elementor-widget-text-editor\" data-id=\"9c2796e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e5r tracking-mulighederne bliver mere pr\u00e6cise og begr\u00e6nsede, er det din evne til at fange opm\u00e6rksomheden og drive handling gennem dit content, der t\u00e6ller. Hvis dit indhold ikke er skarpt nok til at f\u00e5 folk til at klikke og k\u00f8be med det samme, s\u00e5 kan du ikke l\u00e6ngere &#8220;skjule&#8221; dig bag bl\u00f8de metrics eller lange attributions-vinduer. Det kr\u00e6ver, at vi er endnu skarpere p\u00e5 det indhold, der bliver leveret.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e874e0 e-flex e-con-boxed e-con e-parent\" data-id=\"5e874e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-507d2e59 elementor-widget elementor-widget-heading\" data-id=\"507d2e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Hvad skal du g\u00f8re nu?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4007adb elementor-widget elementor-widget-heading\" data-id=\"4007adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Forst\u00e5 \u00e6ndringerne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754778d elementor-widget elementor-widget-text-editor\" data-id=\"754778d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Accept\u00e9r, at dine benchmarks fra sidste \u00e5r ikke l\u00e6ngere er direkte sammenlignelige. Vi sammenligner \u00e6bler med p\u00e6rer, hvis vi kigger bagud. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb13df5 elementor-widget elementor-widget-heading\" data-id=\"eb13df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Optim\u00e9r ud fra et nyt datagrundlag<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee0637 elementor-widget elementor-widget-text-editor\" data-id=\"fee0637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi skal ikke blot acceptere h\u00f8jere CPA&#8217;er, men proaktivt optimere vores kampagner ud fra det nye, mere pr\u00e6cise datagrundlag. Det kr\u00e6ver en skarpere analyse af, hvad der rent faktisk driver forretningen fremad. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3153ea2 elementor-widget elementor-widget-heading\" data-id=\"3153ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Fokuser p\u00e5 kreativerne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01cdad3 elementor-widget elementor-widget-text-editor\" data-id=\"01cdad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Invest\u00e9r i indhold, der stopper folk i deres scroll. Det er her, kampen vindes i dagens landskab. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e5bf3d elementor-widget elementor-widget-text-editor\" data-id=\"52e5bf3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Er du i tvivl om, hvordan dit setup performer efter de nye \u00e6ndringer?<\/p><p>Det kan v\u00e6re sv\u00e6rt at navigere i et landskab, der konstant \u00e6ndrer sig. Hos Iternum Digital specialiserer vi os i at skabe gennemsigtig og h\u00f8jtydende v\u00e6kst for vores kunder. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf635c7 e-flex e-con-boxed e-con e-parent\" data-id=\"cf635c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-437c3907 e-con-full e-flex e-con e-child\" data-id=\"437c3907\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c3eb4d elementor-widget elementor-widget-heading\" data-id=\"34c3eb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Vil du have en analyse af dit nuv\u00e6rende setup og din strategi?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790cb593 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"790cb593\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"flere_posts_af\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d981526 elementor-widget elementor-widget-text-editor\" data-id=\"3d981526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi tilbyder lige nu en gratis gennemgang af din annoncekonto for at se, hvordan disse \u00e6ndringer p\u00e5virker dig, og hvor dine st\u00f8rste muligheder ligger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cde0099 e-con-full e-flex e-con e-child\" data-id=\"6cde0099\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16a47147 elementor-widget elementor-widget-jet-listing-dynamic-link\" data-id=\"16a47147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-link.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-link\"><a href=\"https:\/\/iternumdigital.com\/da\/medarbejdere\/daniel-jakobsen\/\" class=\"jet-listing-dynamic-link__link\"><span class=\"jet-listing-dynamic-link__label\">Daniel Jakobsen<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5928b1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"2f5928b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" >Senior Social Media Consultant<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714d9e0e e-flex e-con-boxed e-con e-child\" data-id=\"714d9e0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7bedb8 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"3e7bedb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" ><a style=\"color:#FFF;\" href=\"mailto:daniel@iternumdigital.com\">daniel@iternumdigital.com<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1307db elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6d1307db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" ><a style=\"color:#FFF;\" href=\"tel:+4532121100\">+4532121100<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-643a2795 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"643a2795\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18bdfc34 elementor-widget elementor-widget-heading\" data-id=\"18bdfc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Del p\u00e5 sociale medier<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bffc2d elementor-share-buttons--view-text elementor-share-buttons--skin-minimal elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"bffc2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c244c9b e-con-full e-flex e-con e-child\" data-id=\"c244c9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35079c0a e-con-full e-flex e-con e-child\" data-id=\"35079c0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2eaff7 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"a2eaff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\" ><a href=\"https:\/\/iternumdigital.com\/da\/medarbejdere\/daniel-jakobsen\/\" class=\"jet-listing-dynamic-image__link\"><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d18abba e-con-full e-flex e-con e-parent\" data-id=\"7d18abba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-584e40c5 e-con-full e-flex e-con e-child\" data-id=\"584e40c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff5609a elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"5ff5609a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" ><b>Flere artikler af <\/b><i>Daniel Jakobsen<\/i><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-532d86b4 e-con-full e-flex e-con e-child\" data-id=\"532d86b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12d7080 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"12d7080\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;4&quot;,&quot;columns_tablet_extra&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__slider\" data-slider_options=\"{&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;pauseOnHover&quot;:true,&quot;infinite&quot;:true,&quot;centerMode&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesToScroll&quot;:1,&quot;prevArrow&quot;:&quot;\\u003Cdiv class=\\u0027jet-listing-grid__slider-icon prev-arrow \\u0027 role=\\u0027button\\u0027 aria-label=\\u0027Previous\\u0027\\u003E\\u003Csvg width=\\u0027180\\u0027 height=\\u0027180\\u0027 viewBox=\\u00270 0 180 180\\u0027 fill=\\u0027none\\u0027 xmlns=\\u0027http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\u0027\\u003E\\u003Cpath d=\\u0027M119 47.3166C119 48.185 118.668 48.9532 118.003 49.6212L78.8385 89L118.003 128.379C118.668 129.047 119 129.815 119 130.683C119 131.552 118.668 132.32 118.003 132.988L113.021 137.998C112.356 138.666 111.592 139 110.729 139C109.865 139 109.101 138.666 108.436 137.998L61.9966 91.3046C61.3322 90.6366 61 89.8684 61 89C61 88.1316 61.3322 87.3634 61.9966 86.6954L108.436 40.002C109.101 39.334 109.865 39 110.729 39C111.592 39 112.356 39.334 113.021 40.002L118.003 45.012C118.668 45.68 119 46.4482 119 47.3166Z\\u0027 fill=\\u0027black\\u0027\\\/\\u003E\\u003C\\\/svg\\u003E\\u003C\\\/div\\u003E&quot;,&quot;nextArrow&quot;:&quot;\\u003Cdiv class=\\u0027jet-listing-grid__slider-icon next-arrow \\u0027 role=\\u0027button\\u0027 aria-label=\\u0027Next\\u0027\\u003E\\u003Csvg width=\\u0027180\\u0027 height=\\u0027180\\u0027 viewBox=\\u00270 0 180 180\\u0027 fill=\\u0027none\\u0027 xmlns=\\u0027http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\u0027\\u003E\\u003Cpath d=\\u0027M119 47.3166C119 48.185 118.668 48.9532 118.003 49.6212L78.8385 89L118.003 128.379C118.668 129.047 119 129.815 119 130.683C119 131.552 118.668 132.32 118.003 132.988L113.021 137.998C112.356 138.666 111.592 139 110.729 139C109.865 139 109.101 138.666 108.436 137.998L61.9966 91.3046C61.3322 90.6366 61 89.8684 61 89C61 88.1316 61.3322 87.3634 61.9966 86.6954L108.436 40.002C109.101 39.334 109.865 39 110.729 39C111.592 39 112.356 39.334 113.021 40.002L118.003 45.012C118.668 45.68 119 46.4482 119 47.3166Z\\u0027 fill=\\u0027black\\u0027\\\/\\u003E\\u003C\\\/svg\\u003E\\u003C\\\/div\\u003E&quot;,&quot;rtl&quot;:false,&quot;itemsCount&quot;:2,&quot;fade&quot;:false,&quot;slidesToShow&quot;:{&quot;desktop&quot;:4,&quot;tablet&quot;:2,&quot;mobile&quot;:1}}\" dir=\"ltr\"><div class=\"jet-listing-grid__items grid-col-desk-4 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--6276 jet-equal-columns__wrapper\" data-queried-id=\"26310|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:6276,&quot;posts_num&quot;:6,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;Ingen data fundet&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;yes&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;yes&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"1\" data-listing-source=\"query\" data-listing-id=\"6276\" data-query-id=\"11\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-25294 jet-equal-columns\" data-post-id=\"25294\"  ><style type=\"text\/css\">.jet-listing-dynamic-post-25294 .elementor-element.elementor-element-963fd60:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-25294 .elementor-element.elementor-element-963fd60 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#BFE4E1;}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10474\" class=\"elementor elementor-10474 elementor-6276\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba299a9 e-flex e-con-boxed e-con e-parent\" data-id=\"ba299a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-293d708 jedv-enabled--yes elementor-widget elementor-widget-image\" data-id=\"293d708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.com\/da\/nar-meta-slukker-lyset-for-ngo-annoncer-hvad-gor-du-sa\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"700\" src=\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2025\/10\/Nar-Meta-slukker-lyset-for-NGO-annoncer-\u2013-hvad-gor-du-sa1-560x700.jpg\" class=\"attachment-slider-thumb size-slider-thumb wp-image-25308\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963fd60 e-flex e-con-boxed e-con e-child\" data-id=\"963fd60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81924c7 elementor-widget elementor-widget-heading\" data-id=\"81924c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02. okt, 2025<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec9097 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4ec9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/iternumdigital.com\/da\/nar-meta-slukker-lyset-for-ngo-annoncer-hvad-gor-du-sa\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"N\u00e5r Meta slukker lyset for NGO-annoncer \u2013 hvad g\u00f8r du s\u00e5?\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\" fill=\"none\"><path d=\"M20.5303 6.53033C20.8232 6.23744 20.8232 5.76256 20.5303 5.46967L15.7574 0.696699C15.4645 0.403806 14.9896 0.403806 14.6967 0.696699C14.4038 0.989592 14.4038 1.46447 14.6967 1.75736L18.9393 6L14.6967 10.2426C14.4038 10.5355 14.4038 11.0104 14.6967 11.3033C14.9896 11.5962 15.4645 11.5962 15.7574 11.3033L20.5303 6.53033ZM0 6.75L20 6.75V5.25L0 5.25L0 6.75Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.com\/da\/nar-meta-slukker-lyset-for-ngo-annoncer-hvad-gor-du-sa\/\" >\n\t\t\t\t\t\t\tN\u00e5r Meta slukker lyset for NGO-annoncer \u2013 hvad g\u00f8r du s\u00e5?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-16590 jet-equal-columns\" data-post-id=\"16590\"  ><style type=\"text\/css\">.jet-listing-dynamic-post-16590 .elementor-element.elementor-element-963fd60:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-16590 .elementor-element.elementor-element-963fd60 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#BFE4E1;}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10474\" class=\"elementor elementor-10474 elementor-6276\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba299a9 e-flex e-con-boxed e-con e-parent\" data-id=\"ba299a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1036a jedv-enabled--yes elementor-widget elementor-widget-image\" data-id=\"8e1036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.com\/da\/nye-funktioner-paa-vej-i-ads-manager-analytics-integration-incremental-attribution-og-conversion-value-rules\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"700\" src=\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2024\/09\/Meta-nyheder-2024-560x700.jpg\" class=\"attachment-slider-thumb size-slider-thumb wp-image-16578\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963fd60 e-flex e-con-boxed e-con e-child\" data-id=\"963fd60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81924c7 elementor-widget elementor-widget-heading\" data-id=\"81924c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">05. sep, 2024<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec9097 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4ec9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/iternumdigital.com\/da\/nye-funktioner-paa-vej-i-ads-manager-analytics-integration-incremental-attribution-og-conversion-value-rules\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Nye funktioner p\u00e5 vej i Ads Manager: Analytics Integration, Incremental Attribution og Conversion Value Rules\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\" fill=\"none\"><path d=\"M20.5303 6.53033C20.8232 6.23744 20.8232 5.76256 20.5303 5.46967L15.7574 0.696699C15.4645 0.403806 14.9896 0.403806 14.6967 0.696699C14.4038 0.989592 14.4038 1.46447 14.6967 1.75736L18.9393 6L14.6967 10.2426C14.4038 10.5355 14.4038 11.0104 14.6967 11.3033C14.9896 11.5962 15.4645 11.5962 15.7574 11.3033L20.5303 6.53033ZM0 6.75L20 6.75V5.25L0 5.25L0 6.75Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.com\/da\/nye-funktioner-paa-vej-i-ads-manager-analytics-integration-incremental-attribution-og-conversion-value-rules\/\" >\n\t\t\t\t\t\t\tNye funktioner p\u00e5 vej i Ads Manager: Analytics Integration, Incremental Attribution og Conversion Value Rules\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hvis du i slutningen af marts oplever, at din CPA (Cost Per Acquisition) pludselig stiger, og din ROAS (Return on Ad Spend) falder, skal du ikke g\u00e5 i panik. Din annoncering er sandsynligvis ikke blevet d\u00e5rligere natten over. Meta har blot \u00e6ndret m\u00e5den, de t\u00e6ller dine resultater p\u00e5. Her er alt, du skal vide om [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107,308],"tags":[],"class_list":["post-26310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-some-da"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metas nye attributionsregler: Derfor stiger din CPA i marts<\/title>\n<meta name=\"description\" content=\"Meta \u00e6ndrer m\u00e5den de m\u00e5ler konverteringer p\u00e5. L\u00e6s hvordan det p\u00e5virker din CPA og ROAS, og hvorfor renere data styrker din performance marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metas nye attributionsregler: Derfor stiger din CPA i marts\" \/>\n<meta property=\"og:description\" content=\"Meta \u00e6ndrer m\u00e5den de m\u00e5ler konverteringer p\u00e5. L\u00e6s hvordan det p\u00e5virker din CPA og ROAS, og hvorfor renere data styrker din performance marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/\" \/>\n<meta property=\"og:site_name\" content=\"Iternum Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IternumDigital\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T13:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/\"},\"author\":{\"name\":\"Mette\",\"@id\":\"https:\/\/iternumdigital.com\/da\/#\/schema\/person\/71388ff3ed85b42697d3b8f725cda285\"},\"headline\":\"Vigtig nyhed fra Meta, der p\u00e5virker din CPA og ROAS!\",\"datePublished\":\"2026-03-10T13:24:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/\"},\"wordCount\":880,\"publisher\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/#organization\"},\"image\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png\",\"articleSection\":[\"Alle\",\"Sociale Medier\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/\",\"url\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/\",\"name\":\"Metas nye attributionsregler: Derfor stiger din CPA i marts\",\"isPartOf\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png\",\"datePublished\":\"2026-03-10T13:24:49+00:00\",\"description\":\"Meta \u00e6ndrer m\u00e5den de m\u00e5ler konverteringer p\u00e5. L\u00e6s hvordan det p\u00e5virker din CPA og ROAS, og hvorfor renere data styrker din performance marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage\",\"url\":\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png\",\"contentUrl\":\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png\",\"width\":660,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iternumdigital.com\/da\/home-v2-da\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vigtig nyhed fra Meta, der p\u00e5virker din CPA og ROAS!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iternumdigital.com\/da\/#website\",\"url\":\"https:\/\/iternumdigital.com\/da\/\",\"name\":\"Digital & Creative Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iternumdigital.com\/da\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iternumdigital.com\/da\/#organization\",\"name\":\"Digital & Creative Agency\",\"url\":\"https:\/\/iternumdigital.com\/da\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/iternumdigital.com\/da\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2023\/09\/IternumDigital_logo_sort_300.webp\",\"contentUrl\":\"https:\/\/iternumdigital.com\/wp-content\/uploads\/2023\/09\/IternumDigital_logo_sort_300.webp\",\"width\":300,\"height\":32,\"caption\":\"Digital & Creative Agency\"},\"image\":{\"@id\":\"https:\/\/iternumdigital.com\/da\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IternumDigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/iternumdigital.com\/da\/#\/schema\/person\/71388ff3ed85b42697d3b8f725cda285\",\"name\":\"Mette\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/iternumdigital.com\/da\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d2f7333a880d30d5429f9cc5c4c2d8397c2ac2f8d50f68ae3c161c654993653a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d2f7333a880d30d5429f9cc5c4c2d8397c2ac2f8d50f68ae3c161c654993653a?s=96&d=mm&r=g\",\"caption\":\"Mette\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metas nye attributionsregler: Derfor stiger din CPA i marts","description":"Meta \u00e6ndrer m\u00e5den de m\u00e5ler konverteringer p\u00e5. L\u00e6s hvordan det p\u00e5virker din CPA og ROAS, og hvorfor renere data styrker din performance marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/","og_locale":"da_DK","og_type":"article","og_title":"Metas nye attributionsregler: Derfor stiger din CPA i marts","og_description":"Meta \u00e6ndrer m\u00e5den de m\u00e5ler konverteringer p\u00e5. L\u00e6s hvordan det p\u00e5virker din CPA og ROAS, og hvorfor renere data styrker din performance marketing.","og_url":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/","og_site_name":"Iternum Digital","article_publisher":"https:\/\/www.facebook.com\/IternumDigital","article_published_time":"2026-03-10T13:24:49+00:00","og_image":[{"width":660,"height":700,"url":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png","type":"image\/png"}],"author":"Mette","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Mette","Estimeret l\u00e6setid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#article","isPartOf":{"@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/"},"author":{"name":"Mette","@id":"https:\/\/iternumdigital.com\/da\/#\/schema\/person\/71388ff3ed85b42697d3b8f725cda285"},"headline":"Vigtig nyhed fra Meta, der p\u00e5virker din CPA og ROAS!","datePublished":"2026-03-10T13:24:49+00:00","mainEntityOfPage":{"@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/"},"wordCount":880,"publisher":{"@id":"https:\/\/iternumdigital.com\/da\/#organization"},"image":{"@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage"},"thumbnailUrl":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png","articleSection":["Alle","Sociale Medier"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/","url":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/","name":"Metas nye attributionsregler: Derfor stiger din CPA i marts","isPartOf":{"@id":"https:\/\/iternumdigital.com\/da\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage"},"image":{"@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage"},"thumbnailUrl":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png","datePublished":"2026-03-10T13:24:49+00:00","description":"Meta \u00e6ndrer m\u00e5den de m\u00e5ler konverteringer p\u00e5. L\u00e6s hvordan det p\u00e5virker din CPA og ROAS, og hvorfor renere data styrker din performance marketing.","breadcrumb":{"@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#primaryimage","url":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png","contentUrl":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2026\/03\/Metas-nye-attributionsregler-Derfor-stiger-din-CPA-i-marts.png","width":660,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/iternumdigital.com\/da\/vigtig-nyhed-fra-meta-der-pavirker-din-cpa-og-roas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iternumdigital.com\/da\/home-v2-da\/"},{"@type":"ListItem","position":2,"name":"Vigtig nyhed fra Meta, der p\u00e5virker din CPA og ROAS!"}]},{"@type":"WebSite","@id":"https:\/\/iternumdigital.com\/da\/#website","url":"https:\/\/iternumdigital.com\/da\/","name":"Digital & Creative Agency","description":"","publisher":{"@id":"https:\/\/iternumdigital.com\/da\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iternumdigital.com\/da\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/iternumdigital.com\/da\/#organization","name":"Digital & Creative Agency","url":"https:\/\/iternumdigital.com\/da\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/iternumdigital.com\/da\/#\/schema\/logo\/image\/","url":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2023\/09\/IternumDigital_logo_sort_300.webp","contentUrl":"https:\/\/iternumdigital.com\/wp-content\/uploads\/2023\/09\/IternumDigital_logo_sort_300.webp","width":300,"height":32,"caption":"Digital & Creative Agency"},"image":{"@id":"https:\/\/iternumdigital.com\/da\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IternumDigital"]},{"@type":"Person","@id":"https:\/\/iternumdigital.com\/da\/#\/schema\/person\/71388ff3ed85b42697d3b8f725cda285","name":"Mette","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/iternumdigital.com\/da\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d2f7333a880d30d5429f9cc5c4c2d8397c2ac2f8d50f68ae3c161c654993653a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d2f7333a880d30d5429f9cc5c4c2d8397c2ac2f8d50f68ae3c161c654993653a?s=96&d=mm&r=g","caption":"Mette"}}]}},"_links":{"self":[{"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/posts\/26310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/comments?post=26310"}],"version-history":[{"count":5,"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/posts\/26310\/revisions"}],"predecessor-version":[{"id":26329,"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/posts\/26310\/revisions\/26329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/media\/26317"}],"wp:attachment":[{"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/media?parent=26310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/categories?post=26310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iternumdigital.com\/da\/wp-json\/wp\/v2\/tags?post=26310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}