Send better newsletters and increase sales. E-mail send outs give a boost to revenues and in combination with a CRM system you can increase the opening rate and conversion rate.
We know what it takes to maximize the use of your email database when it comes to newsletters. We have a process that provides the best opportunities for selling every time a newsletter is sent out. It’s all about having the right combinations as well as knowing the way to “push” a sale through. Newsletters should be a part of every digital strategy, because newsletters is one of the most cost-effective online channels to create sales.
SELLING AND TELLING
When creating content marketing, such as newsletters, it is important to catch the receiver’s interest and get their attention. It’s important to set up goals and formulate what you want to achieve with the newsletter regarding the message, audience, content, etc. Moreover, it’s also important that the content is simultaneously selling and telling.
At Iternum Digital we perform A/B testing for all of our clients. We test what works best and how it differs from one newsletter to another, including such elements as themes, graphic design, fonts, etc. Running A/B tests allows us to measure what works for every individual client and their business model when in pursuit to increase sales and improve CTRs by adjusting the content and design.
We prefer to use MailChimp for send outs and automated processes. MailChimp provides functionality for A/B testing, automatization, and performance tracking (which we will go more in depth with below). It can, of course, also be used for advanced categorization based on customers/leads, men/women, etc. The automatization helps you schedule send outs either for trigger actions or for a specific time in the month, week or day.
With the use of MailChimp’s own analytics tool as well as Google Analytics we document different KPIs such as opening rate and conversion rate as well as revenue generated by the newsletter campaigns. This way you’ll get the most out of your email marketing while getting complete control over your results in MailChimp.
Sleeknote is a robot that engages your visitors with pop-up messages on your website. It can be placed wherever you want on your site depending on the message you want to deliver and where it seems less annoying and disturbing to the customers. We use Sleeknote to collect leads for your newsletters as well as to attract attention to special offers and help your customers. The possibilities with Sleeknote are endless and completely up to your imagination.