HTTPS is an abbreviation for Hypertext Transfer Protocol Secure. It is used as a security measure when customers need to enter sensitive personal information online.
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WHAT IS HTTPS?
Personal and sensitive information can be name, address, email and credit card information that the customer must enter in ordet to make a purchase on a website or sign up for the newsletter. Once your website has https, your visitors will see a closed, green padlock with the word Secure displayed next to it in the address bar of the browser.
Opportunity for increased revenue
Personal and sensitive information can be name, address, email and credit card information that the customer must enter in order to make a purchase on a website or sign up for the newsletter. Once your website has https, your visitors will see a closed, green padlock with the word Secure displayed next to it in the address bar of the browser.
When advertising on Google
If you want to advertise on Google Shopping, you must have https on your website. If not, your webshop risk to be suspended and therefore can not use the shopping function.
There must be at least https on the pages for the purchase process, where customers must fill in personal data in order to buy the product.
If your website has a subscription form for newsletters, where customers also must write personal sensitive data such as name and email, this page must also have https.
There are several benefits to using https:
- Customers can feel safer, which may increase sales and conversion rate.
- Google has confirmed that it also gets a ranking boost, on the SEO part.
As mentioned, you can also advertise on Google Shopping if you have https.
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DIGITAL MARKETING AGENCY
