Introduction to Clubhouse: A new, sound-based social media

Author: Simone Pedersen

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Beautiful nature. Trendy outfits. Good food. Exclusive surroundings. Beautiful images and a visual eye-catcher are often in focus when you are on social media such as Instagram, Pinterest, TikTok and Facebook. At Clubhouse, the focus is completely different – here, it is all about sound! Read here, if you want to learn more about Clubhouse.

iternum digital

CLUBHOUSE

What is Clubhouse?

Clubhouse is a relatively new and sound-based social media, which in that way differs from other social media. The app was launched mid 2020 and opened up for Denmark in January 2021. In the app, you can navigate between different “rooms”. You can create and host the rooms yourself and you can join other people’s rooms. You can take part in other people’s conversations (“talks”) or just listen in. If you want to participate in a conversation, you have to raise your digital hand. You can not go back and listen to a previous conversation, so if you missed a discussion, it is unfortunately too late.

How do you become a part of Clubhouse?

The way you become a part of Clubhouse is a bit atypical. First, the app is only available on App Store for Apple users, while Android users do not have access to the app – yet. You will be able to find and download the app i App Store, but when you click to enter the app, you need to “show” your invitation to get further. In this way, Clubhouse lives up to its reputation as an exclusive club that only those invited can participate in. You can only become a part of Clubhouse if you receive an invitation. When you join Clubhouse, you automatically receive two invitations that you can choose to pass on to someone else. If you want more invitations, you have to ‘earn them’. For example, you can do this by actively participating in conversations and discussions and generally attending Clubhouse on a regular basis. Once you have sent out invitations, you can not withdraw them – so it is important to hand them out with care.

Who is Clubhouse interesting for?

When you register as a user on Clubhouse – as soon as you have an invitation – you have the opportunity to choose your interests. You can choose interests such as:

  • Travel
  • Sport
  • Knowledge
  • Entertainment
  • Identity

Based on your interests, Clubhouse will personalize the content in the app for you. There are many different topics and interests, so there should be something for everyone. So far, the users are mainly people from the tech and entertainment industry. Rumor has it that personalities such as Elon Musk, Mark Zuckerberg, Oprah and Kevin Hart are included.

When will Clubhouse be available for everyone

Clubhouse planned that the invite-only procedure is used to avoid a so-called ‘crash’ of the app – but they will soon open up to anyone and everyone. The number of users has rapidly increased in January and February, with the number rising to 6 million users. Therefore it is only a matter of time before everyone can participate.

It will be interesting to see if the hype around Clubhouse will lessen as soon as the invite-only function disappears, because that is to a large extent what caused a great interest in the app.

You can count on us at Iternum Digital to be ready to follow all the latest developments.

ARE YOU CURIOUS IF CLUBHOUSE IS A RELEVANT MEDIA FOR YOU? YOU ARE WELCOME TO CALL US, SO WE CAN TALK ABOUT WHAT YOU CAN ACHIEVE WITH THE NEW MEDIA.