Boost of B2B leads
BrandFactory maximizes traffic with digital marketing strategies across Google Ads and SEO in three 3 different countries.
BUSINESS MODEL
SERVICE
SEO
TECHNOLOGY
SEO MarTech Stack
COUNTIRES
BUSINESS MODEL
COUNTIRES
SERVICE
SEO
TECHNOLOGY
SEO MarTech Stack
ABOUT
Car wrapping, pop up shops or brochure printing? BrandFactory will fix it for you. Since 2017 Iternum Digital is helping BrandFactory reach their potential customers online.
BrandFactory is a Nordic B2B company which operates in three different Nordic countries (Denmark, Norway and Sweden) with three associated webshops. In Denmark BrandFactory is one of the biggest companies working with visual communication.
GOALS
Reach potential audiences online
Optimize Google Ads and SEO
Guidance and support
Business
B2B
Industry
Visual communication
Employees
+180
Founded
1980
CHALLENGE
Iternum Digital was chosen as the BrandFactory’s digital agency to deploy a digital marketing strategy across Google Ads and SEO in three different countries: Denmark, Sweden and Norway.
At Iternum Digital we love working with B2B companies. Our goal when we started our cooperation was to increase the amount of website visitors who had an interest in the services that BrandFactory offers to the Nordic market.
“We needed help getting more and relevant traffic to our website. It was also at a time where several companies were merged into one, becoming BrandFactory. Iternum Digital offered guidance and support throughout the whole process.“, Stine Grau, Marketing Coordinator and Trend Scout at BrandFactory Danmarks, explains.
SOLUTION
The digital strategy was developed in close dialogue with the responsible country managers for Denmark, Sweden and Norway.
“The passion we’ve seen from Iternum Digital has been amazing. They have been able to show that they’ve got the right competencies to help us achieve better performance through Google Ads and SEO“, Stine Grau explains.
In addition to performance meetings explaining key performance indicators, we’ve also had the pleasure of conducting Google Analytics workshops together, as well as having regular discussions regarding the website’s improvement opportunities.
RESULTS
And the results? An +18% increase in leads from Google’s paid and organic traffic.
“Iternum Digital has helped us build a platform that enables us to compete in the market, to win the clients who are looking for the services we deliver – all with the aim of getting more revenues and better performance.”, Stine Grau concludes.
“As a company we have learnt a lot through our cooperation with Iternum Digital. They keep on showing the talent they have for taking a business model and implement it across different marketing channels“, she finishes.
