AMAGER ISENKRAM

Hardware store focuses on omnichannel

Amager Isenkram broadens its digital channels and double its yearly revenues

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in income
+ 0 %
in costs

BUSINESS MODEL

ROAS

SERVICE

Google Ads
SEO
Newsletter
SoMe

TECHNOLOGY

Google MarTech Stack
SEO MarTech Stack
Facebook Analytics
Sleeknote
MailChimp

COUNTIRES

Denmark

BUSINESS MODEL

ROAS

COUNTIRES

Denmark

SERVICE

Google Ads
SEO
Newsletter
SoMe

TECHNOLOGY

Google MarTech Stack
SEO MarTech Stack
Facebook Analytics
Sleeknote
MailChimp

ABOUT

For anyone not familiar with the Danish term “isenkram” we’ll explain it to you right away. “Isenkram” means “hardware” and since 2017 we have had the pleasure of cooperating with one of Copenhagen’s most successful hardware stores: Amager Isenkram. Amager Isenkram is a Danish retailer with 3 physical stores based in Copenhagen and +10 employees.

In addition to the physical stores Amager Isenkram runs the domain amagerisenkram.dk – your local hardware store online. Amager Isenkram is a part of the “Din Isenkræmmer” chain and sells everything you can imagine for your kitchen, table setting and personal care.

GOALS

Improve online performance

Organic performance

Optimize SEO rankings and conversions through newsletters

Paid performance

Optimize performance on Google Ads and Facebook ads

Stores

3

Employees

+10

Products

+5000

Chain

Din Isenkræmmer

CHALLENGE

With three stores and the mission to improve their performance on Google Ads, SEO, newsletters and Facebook, Amager Isenkram chose Iternum Digital as their full service digital marketing agency.

After signing a non-disclosure agreement Iternum Digital was given the opportunity to analyse the account’s data. And the findings proved convincing.

“Iternum Digital showed us what we had been doing with our data, but more importantly how to do it better. There are a lot of agencies out there that call us every week but none of them had the commitment to show their competencies using the data we already had like Iternum Digital”, Allan Harder, Digital Marketing Manager at Amager Isenkram ApS, explains.

“We could tell that Iternum Digital was no ordinary digital marketing agency. The non-binding analysis they offered showed us how we could improve both, qualitatively and quantitatively in a way we haven’t seen before.”
– Allan Harder

SOLUTION

Iternum Digital was then chosen as the team that would best suit Amager Isenkram’s needs, given their combination of e-commerce and local stores.

We deployed our findings from our analysis and assembled the right team to work on improving Google Ads, SEO, newsletters and Facebook performance.

“We could tell that Iternum Digital was no ordinary digital marketing agency. The non-binding analysis they offered showed us how we could improve both, qualitatively and quantitatively in a way we haven’t seen before.”
– Allan Harder

RESULTS

Within three months the team’s competencies and passion for data created a 100% increase in revenues from online channels with only a 30% increase in costs.

The processes and technology that Iternum Digital has deployed across our digital marketing channels has not only improved our online performance but made it more transparent as well“, Allan Harder says.

Companies with local stores looking to improve their online business model and performance across multiple digital channels will find that Iternum Digital is the right partner.”, he concludes.

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in income
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