COMFORTCLICK

Nordic cooperation creates beautiful results

ComfortClick brings well-being and beauty to the world’s consumers with increased performance Google Ads across the nine domains

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BUSINESS MODEL

ROAS

SERVICE

Google Ads

TECHNOLOGY

Google MarTech Stack

COUNTIRES

+10 countries

BUSINESS MODEL

ROAS

COUNTIRES

+10 countries

SERVICE

Google Ads

TECHNOLOGY

Google MarTech Stack

ABOUT

ComfortClick is an international online retailer specialized in wellness products, whose goal is to enrich people’s lives and to bring them comfort, happiness, relief, and beauty.

ComfortClick operates in over 10 countries and sells more than 650 different product offers, where many of their own brands are designed to help the consumers. ComfortClick has 100+ employees spread over the entire world with the majority of the employees working at the headquarters in London.

ComfortClick manages the domains WeightWorld with weight loss products; Le Luna with natural and organic beauty products and ShytoBuy, where you can purchase those products you would not buy in a store

GOALS

Improve online performance

Enhance performance on Google Ads across 9 different domains in 4 different countries

Change to a granular structure and optimize bidding model

To be marketing consultants for Country Managers

Create transparency and train ComfortClick’s individual teams in Google Ads optimization

Domains

WeightWorld, Le Luna & ShyToBuy

Employees

+100

Productoffers

+650

Head office

London

CHALLENGE

The job for ComfortClick was simple. We had to engage with brands such as WeightWorld, ShyToBuy and Le Luna and improve their online business across nine domains and four different countries.

Choosing the right digital marketing agency for an assignment like this is a big decision.

Sofie Tidemand, Nordic E-Business Team Manager for ComfortClick Ltd., took the decision to use Iternum Digital once we had proven ourself on two different domains.

Iternum Digital was chosen to manage our digital marketing budget on Google Ads because they could show in advance that they had the right competencies. The decision was based on their profound analysis of our digital marketing data in combination with them having inhouse resources for all Nordic languages.“, she explains.

When taking over existing accounts with lots of data, as in this case, it is always exciting to see how fast we can make progress on the performance.

SOLUTION

The data speaks its own clear truth. That’s why we love working with it. After showing that we could improve Key Performance Indicators for the client, we moved on to managing their Google Ads accounts for nine domains in four different countries.

Since 2017 we have had the pleasure of working together on Google Ads and helping our client bring even more comfort, joy, relief and beauty into their customers’ lives.

Beside this we also functioned as digital marketing consultants for the different internal teams per country at ComfortClick.

RESULTS

After 2 months of cooperation we could see clear results from Iternum Digital’s optimization process and technology. It enabled us to increase our revenues by +17% and lower our costs by -15% on Google Ads. This was a change we had never seen with other agencies“, Sofie Tidemand says.

Iternum Digital has helped us improve our online business and shown us in a transparent way how we can make more money from our online marketing channels“, Sofie Tidemand concludes.

Also, the training of the different internal teams at ComfortClick has been succesful.

Our Country Managers have all been very satisfied with Iternum Digital and their team, and happy that during the process they have come to learn more about Google Ads optimization. The approach Iternum Digital take has really shown us that their way is the optimal way.“, Sofie Tidemand finishes.

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