TRESS

TRESS climbs to the top on Google

The Nordic contries’ leading supplier in sporting equipment implements marketing strategies that are winning in the digital world

+ 0 %
in turnover
- 0 %
in costs

BUSINESS MODEL

ROAS

SERVICE

Google Ads
SEO

TECHNOLOGY

Google MarTech Stack
SEO MarTech Stack

COUNTIRES

Denmark, Norway & Sweden

BUSINESS MODEL

ROAS

COUNTIRES

Denmark, Norway & Sweden

SERVICE

Google Ads
SEO

TECHNOLOGY

Google MarTech Stack
SEO MarTech Stack

ABOUT

If you are looking for sports equipment, planning to build a playground or designing urban environments TRESS is your solution. See how we’re helping them win the sport of digital.

TRESS manages the domains tress.com, that operate in the three Nordic countries (Denmark, Norway and Sweden). Tress has +90 employees across their three Nordic offices that handle more than 10.000 products on their webshop

GOALS

To win in the digital world

Implementing a new structure on Google Ads

Create attractive and creative ads

Create attractive and creative ads

Adjusted for Danish, Norwegian and Swedish consumers

Industry

Sports & Leisure time

Employees

+90

Products

+10.000

Founded

1982

CHALLENGE

With operations in Denmark, Sweden and Norway TRESS chose Iternum Digital as the right partner to plan and optimize their digital marketing on Google Ads and Bing Ads.

The journey started with a search for squash equipment. After that first crossing of paths, it didn’t take long until TRESS and Iternum Digital partnered up to improve TRESS’s digital performance.

After seeing Iternum Digital’s profound analysis of our Google Ads accounts we learned that there is always something to optimize in a Google Ads account, but that the right foundation needs to be in place first. Iternum Digital has new perspectives and more in depth work than all other agencies we’ve come across.”, Jimmy Seberg, Webshop Manager at TRESS, explains.

As ever-changing as digital marketing is, it’s great to have an agency that keeps up to date. We have exciting things ahead happening for the company and we feel that Iternum Digital is the right partner to explore those opportunities with.”
– Jimmy Seberg

SOLUTION

When taking over a Nordic company like TRESS, we utilize our native speaking Danish, Swedish and Norwegian inhouse team members to create the most appealing and creative ads.

When having a digital marketing bureau optimizing your accounts you want the language to always be perfect, something we could rely on Iternum Digital’s international profile“, Jimmy Seberg explains.

After the foundation was in place, the real work of optimization could begin.

As ever-changing as digital marketing is, it’s great to have an agency that keeps up to date. We have exciting things ahead happening for the company and we feel that Iternum Digital is the right partner to explore those opportunities with.”
– Jimmy Seberg

RESULTS

After three months we could see the fruit of the labour. Across the three domains there was a general increase of revenues of 29% and a decrease in cost of 14%.

We were all excited to see the good results that Iternum Digital was able to help us achieve in such a short amount of time. It really proves that their algorithms are working and that their way of optimizing data is the right way to go for online businesses today“, Jimmy Seberg concludes.

+ 0 %
in turnover
- 0 %
in costs
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