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New functions coming in Ads Manager: Analytics integration, Incremental attribution and Conversion value rules

Meta has just announced several new tools and features that will be introduced in Ads Manager during 2024 and 2025. From better analytics integration to the ability to optimize for incremental conversions, there is a lot to look forward to. This post gives you an overview of the upcoming implementations and their function.

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Thomas Bjerg Fabricius appointed Creative Director at Iternum Digital

With a strong background in brand strategy and design, Thomas Bjerg Fabricius will in future lead Iternum Digital’s creative projects and strengthen the customers’ creative strategy and market position. iternum digital ITERNUM DIGITAL Iternum Digital is proud to announce the appointment of Thomas Bjerg Fabricius as Creative Director. Thomas has been part of Iternum Digital

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Lana Hamawander appointed Associate Partner at Iternum Digital

In just four years, Lana Hamawander has transformed her career from intern to Associate Partner at Iternum Digital. iternum digital ITERNUM DIGITAL Lana Hamawander started as an intern at Iternum Digital in 2020 and quickly became a permanent employee after her internship. Since then, she has built the department for Analytics and CRO from scratch

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Are you getting the most out of your P-Max campaigns in Google Ads?

Recently, Google has launched a number of new features for Performance Max campaigns, which are a step in the right direction for better advertising in Google Ads. Therefore, it is relevant to ask the question: Are your Performance Max campaigns up-to-date? iternum digital GOOGLE ADS Why is this important to you, you might ask? Among

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Are you at risk of Google shutting down your Google ads account?

Do you have a handle on Consent Mode v2? Otherwise, you risk Google shutting down your Google Ads account. iternum digital TRACKING From 1 May, Google has become significantly stricter. Google has issued an updated information regarding Consent Mode V2 for the reason that there are still many people who have not had CMV2 implemented

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Iternum Digital strengthens its position and takes over digital advertising agency

The former digital advertising agency Propellos, which focuses on branding, visual identity and communication, will become part of Iternum Digital. iternum digital ITERNUM DIGITAL Iternum Digital is strengthening its position on the market and moving forward in the upcoming accounts for 2023. Also on the bottom line, unlike many of our competitors. Despite large investments

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