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Are you getting the most out of your P-Max campaigns in Google Ads?

Recently, Google has launched a number of new features for Performance Max campaigns, which are a step in the right direction for better advertising in Google Ads. Therefore, it is relevant to ask the question: Are your Performance Max campaigns up-to-date? iternum digital GOOGLE ADS Why is this important to you, you might ask? Among

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Are you at risk of Google shutting down your Google ads account?

Do you have a handle on Consent Mode v2? Otherwise, you risk Google shutting down your Google Ads account. iternum digital TRACKING From 1 May, Google has become significantly stricter. Google has issued an updated information regarding Consent Mode V2 for the reason that there are still many people who have not had CMV2 implemented

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Navigate the New Normal of Media Consumption: Insights from 2023

DR has released its annual media report outlining the media habits of Danes in 2023. The report offers some exciting developments from a digital marketing perspective. We’ve gathered some highlights here. iternum digital DIGITAL MARKETING In a world where the digital footprint is expanding rapidly, DR’s latest Media Development 2023 report has shed light on

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Consent mode v2

Har du implementerat Consent Mode v2? Annars är det dags att göra det nu om du vill bevara dina annonseringsmöjligheter och nå fler kunder på Google Ads. iternum digital TRACKING Driver du en verksamhet online och marknadsför dig på Google i EU? Då ska du senast den 6 mars 2024 implementera consent mode v2. Gör

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SKAdNetwork – The New Revolution in App Download Measurement on iOS

The latest update of SKAdNetwork 4.0 is a solution for businesses and advertisers following iOS 14’s privacy update. iternum digital TRACKING With iOS 14, Apple’s App Tracking Transparency (ATT) feature allows users to choose whether they want apps on their devices to track their data or not. This has significant implications for businesses that have

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