Google shuts down Universal Analytics - Get ready for the future with GA4


21 april 2022 10.00-10.45

On the 16th of March Google announced that Universal Analytics (UA) will stop collecting new data from the 1 of July 2023, for standard Analytics customers, and (paid) Analytics 360 customers will have until the 1st of October 2023. So we all have 15 and 18 months to get ready for a new Analytics era…

But this doesn’t mean that you should wait 15-18 months
The data will be available for at least 6 months after the 1 July and October, but after that Google has stated that they will shut down access to Universal Analytics. So, it’s about time to make the switch and collect data as soon as possible – otherwise you will not be able to compare your data and performance to previous year.

Join our webinar and get ready to get GA4 in place:

  • What is Google Analytics 4?
  • How is it different from Universal Analytics?
  • What is crucial to have in place?
  • How do I get started?

The webinar will be in english.

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