SMS Marketing

SMS marketing is one of the most cost-effective channels for driving results. More and more consumers are making purchases directly via SMS – often earlier than planned when they receive a relevant message. In fact, 46% of consumers subscribe to SMS marketing from four or more brands. This makes SMS a growing channel that should be an essential part of your marketing mix.

SMS Marketing at Iternum Digital

At Iternum, we help you leverage SMS as a strategic channel within your overall marketing mix. Our team ensures the right setup, seamless integration with your existing platforms, and the development of flows that drive conversions. From lead generation and permission management to campaigns and automation – we make sure SMS becomes an effective and measurable part of your marketing strategy.

SMS Marketing is one of the most underrated channels. When used correctly, it drives high response rates and strong customer engagement – especially when integrated into your overall marketing efforts.

- Nana Kristensen, E-mail Marketing Specialist

01. Personal communication

SMS is one of the most direct and personal communication channels, as messages are delivered instantly and almost always read right away. With an average open rate of 98% and a click rate of 36% (Source: InMobile), SMS is far more effective than both email and social media. When messages are tailored to each individual customer, communication becomes not just visible – but relevant and trustworthy. This makes SMS ideal for time-sensitive campaigns, product launches, and reminders where quick response is essential.

02. Leadgeneration & permissions

An effective SMS strategy requires a strong database of permissions. We help you develop campaigns and initiatives that encourage customers to subscribe to your SMS universe – through your website, social media, and offline touchpoints. At the same time, we ensure everything is set up in full compliance with GDPR, so you build long-term value while staying legally compliant. Once permissions are collected, you unlock a powerful direct communication channel that can be used for both campaigns and automated flows.

03. SMS Platforms

The technology behind SMS marketing is crucial for achieving results. We work with two of the leading platforms in the market: InMobile and Klaviyo. As an official InMobile Partner and Klaviyo Partner, we have access to advanced features, best practices, and dedicated support. This ensures a stable setup, seamless integration, and a technical foundation that can grow alongside your business.

04. Targeting and segmentation

SMS marketing becomes truly effective when it’s data-driven and based on segmentation. By integrating with your CRM and webshop, we can create segments that consider customers’ past purchases, behavior, geography, and preferences. This allows you to reach different customer types with tailored messages – from exclusive VIP offers to reactivation campaigns. The more precisely you target, the higher your response and conversion rates will be.

05. Automations

Automation enables you to communicate with your customers at exactly the right moments – without having to press “send” manually. We help you build SMS flows triggered by customer actions, such as abandoned carts, back-in-stock notifications, or loyalty programs. Automations are particularly valuable during high seasons when competition for customer attention is intense. When set up correctly, SMS automation drives both stronger engagement and higher conversions.

06. Campaigns

Beyond automated flows, SMS can be used for tactical campaigns that generate fast sales. We design campaigns tailored to key shopping days like Black Friday, Singles Day, and Christmas – as well as smaller occasions like birthdays or special events. With SMS, you can reach customers instantly with exclusive offers, discount codes, or reminders that convert quickly and efficiently. Because SMS is read almost immediately, campaigns can deliver results from the very first send.

Get started with SMS Marketing

Let us help you create personalized and effective SMS flows that boost engagement and sales. Call or write to us for a non-binding chat about how SMS can strengthen your marketing efforts.

Nana Kristensen

Social Media & E-mail Marketing Consultant

info@iternumdigital.com

+4532121100

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