E-commerce

As an e-commerce business, your digital presence is crucial. Whether you target niche markets or a broader audience, attracting customers, converting visits into sales, and retaining them over time requires a targeted and data-driven marketing strategy.

E-commerce marketing at Iternum Digital

At Iternum Digital, we assist e-commerce businesses in achieving growth through a holistic and data-driven marketing approach. By combining performance marketing, conversion optimization, and automation, we attract the right customers, enhance conversion rates, and build long-term customer relationships. Integrating creative campaigns with in-depth data insights ensures that every marketing effort directly contributes to your bottom line and long-term success.

We create results for e-commerce companies

01. Common challenges for e-commerce businesses

We work with both established brands and growth-oriented webshops. Common challenges include:

Increasing competition on digital platforms
High advertising costs without necessarily higher ROI
Lack of cohesion between traffic, conversion, and retention
Limited insight into what actually drives conversions—especially after stricter data collection and tracking regulations

This is where an integrated e-commerce strategy makes a difference. With less visibility into the customer journey, greater competition, and more challenging attribution, it’s more important than ever to think holistically. We help you align your entire marketing engine—from click to customer loyalty.

02. Without precise tracking, you're operating in the dark

Effective e-commerce marketing requires precise and reliable data. With increasing data privacy requirements and limited access to third-party data, it’s become more difficult to track the customer journey and attribute conversions accurately. We ensure your tracking setup is robust—both technically and strategically. We work with server-side tracking, events in Google Tag Manager, and advanced conversion modeling, so you get the insights you need to optimize and scale your business.

03. Creative content that drives clicks and conversions

In a feed full of noise, it’s your content and creative assets that determine whether the user stops—and whether they end up buying. That’s why we work strategically with the visual expression and messaging of your ads across platforms like Meta, TikTok, Google, and display networks. We continuously test formats, hooks, and CTAs to find the elements that convert best. Whether it’s video, product images, reviews, or UGC, we ensure your campaigns are relevant, engaging, and tailored to the audience and the medium.

04. Clear communication that resonates with the audience and drives sales

In e-commerce, it’s important to have a strong brand. Your communication and expression are much more than attractive images and good product descriptions. It’s about creating a consistent narrative that connects your brand, audience, and message across all platforms. We help you find the right tone of voice that matches your customers’ expectations and your brand identity. This applies to ads, emails, landing pages, and social content. We also ensure that the visual expression is consistent and recognizable—from banners and social media creatives to the shop and checkout. When messaging, targeting, and design align, both engagement and conversion rates increase significantly.

05. Dashboards that provide overview and direction

Instead of drowning in data, we give you clarity. We develop customized dashboards where you can monitor everything from ROAS and CPA to cart size and customer lifetime value—in real-time. The dashboards are connected to your key data sources and visualize the KPIs that matter to your business. This makes it easy to make decisions, prioritize budgets, and document effectiveness.

E-commerce isn't just about traffic and clicks—it's about understanding the customer journey, creating relevant experiences, and delivering value at every touchpoint. At Iternum Digital, we help webshops transform data and creativity into measurable results and loyalty.

Bjørn Herbst, CEO & Partner

Our approach to e-commerce marketing

Our e-commerce strategy is based on your business goals and combines marketing disciplines that each play a role throughout the customer journey—and in your bottom line.

01. Google Ads & Performance Max

We set up and optimize your campaigns in Google Shopping, Search, and Performance Max to get the most out of your budget and achieve your business goals. We work purposefully with product feeds, ad copy, bidding strategies, and segmentation to ensure high ROAS and visibility throughout the purchasing journey.

02. Meta & TikTok advertising

We create strong campaigns on Facebook, Instagram, and TikTok that not only attract traffic but also convert. With a focus on creative content and data-driven targeting, we reach precisely the users who are most likely to buy—and retarget those who have shown interest.

03. SEO & organic growth

We build an SEO strategy that matches both your products and search behavior. Through technical SEO, content optimization, and link building, we strengthen your organic presence—and help you be found by ready-to-buy customers precisely when they’re searching. As part of the strategy, we also work with digital PR, which both strengthens your brand and contributes to quality link building on relevant media and platforms.

04. CRO & UX optimization

We analyze your webshop with a focus on conversion optimization: What prevents the user from completing the purchase? Through A/B tests, UX evaluation, and performance analysis, we optimize the entire purchase flow—from landing page to checkout.

05. Email marketing & automation

We help you fully utilize the email channel. With flows for abandoned carts, welcome series, and win-back sequences, we ensure you get more value from each customer—while also strengthening the brand and increasing loyalty.