Digital Strategy

At Iternum Digital, we prioritize understanding your customer journey, analyzing how each digital platform contributes to your goals. Our tailored strategies ensure your brand reaches the right audience, at the right time, with the right message.

Digital Strategy at Iternum Digital

In the ever-evolving landscape of digital marketing, having a clear and effective digital strategy that aligns with the buyer’s journey is essential for driving successful outcomes. At Iternum Digital, we specialize in creating transparency in the data our clients collect through various digital marketing channels and platforms. With over 12 years of experience, we have developed a deep understanding of diverse business models, enabling us to generate results based on strategic, tactical, and operational decisions. We control the technology, ensuring it serves our clients’ needs, rather than the other way around.

As your digital marketing partner we help you create a foundation and strategy for your brand, product or service. With the right process, technology and competencies your digital development and performance will reach a new level.

01. The buying journey

The buyer’s journey is a critical component of any digital strategy. As modern marketers, it’s vital to consider the stages your customers go through—from awareness to consideration and finally, to decision-making. Our approach involves identifying the right optimization strategies that resonate with your brand, product, and the online channels utilized. We tailor these strategies to fit the unique needs of your business, ensuring we reach your audience at the right time and on the right platforms.

To maximize the effectiveness of your campaigns, it’s essential to be present on the appropriate channels during each stage of the buying journey. By understanding the journeys your buyers take, we help define touchpoints and create relevant content that guides them through the process, ultimately leading to conversions.

Attribution modeling is a fundamental aspect of our strategy, allowing us to assign value to different touchpoints in the customer journey. By analyzing how various marketing platforms and channels contribute to sales, we gain insights into consumer behavior and preferences. This understanding helps us optimize marketing investments efficiently, ensuring that resources are allocated to the most effective channels.

Research indicates that only 17% of advertisers assess their overall performance across all digital channels. At Iternum Digital, we emphasize the importance of cross-channel analysis, recognizing that your customers engage with multiple platforms. By applying advanced attribution models, we provide clarity on where to focus your marketing efforts for maximum impact.

Our expertise lies in devising strategies that align with different business models and goals. Whether you aim to increase brand awareness through creative, shareable content or improve your Return On Ad Spend (ROAS), we build a strong foundation for data optimization that aligns with your specific objectives.

For businesses focused on enhancing their Return On Investment (ROI), we optimize data based on your contribution margin rather than just turnover, allowing for a more accurate assessment of profitability. When it comes to conversions and Cost Per Acquisition (CPA), we implement the right processes and foundations to ensure effective lead generation and sales conversion.

How to reach your goal for your brand, product or service is tied to a lot of different variables on micro and macro levels. First of all the creative part needs to be in place. The optimizing model needs to be in line with the goal of your company and the given campaign. Iternum Digital knows how to optimize the different marketing platforms from any given business model. Often we improve the client’s business model on the basis of our deep industry knowledge that comes from working with a combination of small and big companies both, national and international.

Would you like to grow your business?

CEO & Partner

Feel free to call and we can have a chat about how we can help you with your digital strategy. 

Share on Social Media

Facebook
Twitter
LinkedIn
medarbejderbillede-2024-Bjørn_endelig

You might also like these services

You might also like these services