Snapchat is becoming well established in the Danish market, where the platform is used daily to communicate through clips and pictures that are only available for a short time. Since 2019, Snapchat has become the 3rd most used social media in Denmark and has a total of 293 million daily users, of which 2.2 million are in Denmark.


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"On Snapchat, you have the opportunity to reach a target audience that can be difficult to reach on other social media. In addition, you can reach them at almost any time of the day and often many times a day."

- Jacob Gehrt, Head of Social

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The users on Snapchat are generally characterized by being more active than users on other social media. In fact, 40.6% of the active users use the app several times a day. Users on Snapchat are mainly 34 years old or younger. 82% of 16-24 year old Danes are active on SnapChat and the same applies to 72% of 25-34 year olds. But in the last couple of years an older audience has started to join as well. And 38% of the users are actually 35 years or older now. In Denmark, 54% of Snapchat users are female and 41% are male.

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Snapchat can be used in all stages of the customer journey. Whether you want conversions, traffic, app downloads, leads or awareness – especially if you want to reach the younger part of the population. On Snapchat, you as a company can create short video ads that are shown between users’ stories, just as you can set up dynamic ads based on your product feed. If you are ready to be creative, Snapchat gives you a golden opportunity to play with interactive ads and Augmented Reality. This allows you to mix your ads with the real world. The advantage of these types of ads is that they are creative tools, such as lenses and filters, that the Snapchat user can apply to their own photos and thus spread your ad further.

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Snapchat is characterized by the fact that the users primarily communicate through snapshots and videos decorated with various creative tools such as text, stickers, filters and lenses. As an advertiser, you need to accommodate this form of communication and create your ads accordingly. At Iternum, we can help you with this. Our creative and strategic team will help you with the right strategy that suits your business model, goals and budget. In addition, we make sure that the ad fits the plattform and engages and inspires the target audience.