TRACKNG​

Measuring the effectiveness of your marketing and analyzing and optimizing accordingly is the alpha and omega of today’s digital landscape. Digitization and competition on various platforms is increasing, as are all tools and aids, which makes it more important than ever to ensure the quality of your data collection and reporting.

Lana

Let Us Take Care of You

“We help our customers to work data-driven. To measure the results of their marketing efforts and make data-driven decisions.”

- Lana Hamawander, Head of Analytics og CRO/UX

iternum digital

GOOGLE ANALYTICS 4​

We’ve been tinkering with Google Analytics 4 since before its official launch and have a solid understanding of how to get the most out of the tool. Everything from data collection and configuration to reporting and analysis. Migration, new setup, validation or new tracking – whatever the need, we are happy to help you.

iternum digital

GOOGLE TAG MANAGER

We are experts in tracking, and with Google Tag Manager we help our customers with implementations and to gather all their tracking in one place. Everything from advanced e-commerce implementations, custom conversions, simpler standard setups and server side implementations.

iternum digital

SERVER SIDE TRACKING

Data collection is more difficult and important than ever – and unfortunately, it’s not getting any easier. With server side tracking, you can get significantly more out of your data collection, a more precise attribution and ensure a privacy compliant setup. In other words, server side tracking is extremely important for all companies, large and small.

OUR PROCESS

01.

WORKSHOP

02.

KPIs and measurement plan

03.

Data collection and measurement

04.

Analysis

05.

recommendations and optimization

GET AN ANALYSIS OF YOUR SETUP

Our customers, large and small, often face the same problems and uncertainties.

  • How do you ensure the quality of your data collection?
  • Which tools are most reliable?
  • Which reports are most relevant?
  • What is the difference between client-side and server-side tracing?
  • How should you analyze and optimize your data collection?
  • How can you most easily report and keep track of the results?

Do you have similar thoughts and problems? We are happy to help you with a free analysis and validation of your current setup.