Users have shifted their search behavior to AI models to seek advice and product recommendations. We help you place your brand directly within the purchase-preparation dialogue through precise, contextual targeting.
In late summer 2026, ChatGPT will open for advertising in Denmark and 30 other European markets. This opens a brand-new ad channel on a platform that millions of users rely on daily for everything from research and product comparison to deep professional tasks. New ad channels create unique opportunities for companies that act quickly. With high intent value and strong user engagement on the platform, building a solid foundation before the channel becomes overcrowded is essential.
Traditional search engine advertising revolves around short keywords and quick links. On ChatGPT, the user is engaged in a deeper research phase or problem-solving process. ChatGPT Ads introduces conversational advertising, where sponsored content integrates as a natural, value-adding answer to the user’s specific query. With contextual targeting based on the conversation’s topic, geography, and device type, you reach decision-makers and consumers at the exact moment purchase intent arises.
Ads are shown exclusively to users on ChatGPT Free and ChatGPT Go (the lower-cost subscription tier). Paid Plus, Pro, Business, and Enterprise accounts remain entirely ad-free. We uncover whether your primary customer segments (B2B decision-makers, e-commerce shoppers, industry specialists) use AI tools in their research and buying processes.
Ads display based on the topic of the ongoing conversation and the user’s specific purchase intent. We align your messaging with the questions your target audience asks AI assistants.
In line with European data protection regulations, OpenAI’s model relies on consent and contextual targeting. Targeting operates based on current conversation topics, geographical location, language, and device type without selling personal chat data to third parties.
On ChatGPT, the user isn't just looking for a link; they are looking for a substantive answer. Success with ChatGPT advertising requires adapting your messaging and landing pages to a deeper, advisory context.
ChatGPT Ads should never stand alone. In parallel with ads, AI models crawl the organic web daily for information. By combining ChatGPT Ads with Generative Engine Optimization (GEO), we ensure your brand gets cited organically in AI responses while maintaining a strong presence through paid placements.
This yields a double advantage: you build authority and visibility without spending on ad budget – and create the strongest foundation for converting search traffic.
Whether you operate in B2C, SMB, or long-cycle B2B decision processes, AI models are reshaping how customers conduct research.
Reach consumers directly during the research and comparison phase on ChatGPT Free.
Reach decision-makers organically who use AI for deep professional tasks and vendor searches.
Utilize ChatGPT Ads in the consideration phase alongside your existing Meta, LinkedIn, and Google Search Ads.
Whether you operate in B2C, SMB, or long-cycle B2B decision processes, AI models are reshaping how customers conduct research.
We analyze how your target audience uses AI tools in their buying processes and identify the questions they ask.
We adapt your messaging and angle to fit the context of AI dialogues – ranging from concise slogans to value-focused offers and guides.
We ensure your landing pages deliver the high level of information expected by users arriving from AI conversations.
We launch with a controlled test, monitor attribution and conversions, and scale as the platform matures.
Reach out for a non-binding chat with our specialists on integrating ChatGPT Ads and GEO into your overall media mix.
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