B2B

B2B companies operate in complex decision-making environments with long sales cycles and multiple stakeholders. This places high demands on their digital marketing efforts, which must be both strategic and data-driven—supporting the entire customer journey from first click to qualified lead and loyal customer.

B2B marketing at Iternum Digital

The B2B space is defined by long decision-making processes, extended buying journeys and a strong need for credibility. That’s why traditional marketing tactics alone are rarely enough to drive real growth. At Iternum Digital, we help B2B companies create cohesive, data-driven marketing strategies that generate qualified leads, strengthen brand position, and deliver measurable business value.

We create results for B2B-companies

01. Challenges and opportunities in B2B marketing

B2B companies often face challenges such as:

Long sales processes with multiple decision-makers
Difficulty tracking performance through traditional marketing
A need to stand out in highly competitive markets

That said, digital marketing holds enormous potential for building trust, driving high-quality leads, and creating a strong, differentiated presence across platforms—when executed strategically.

02. Understand your audience—and deliver the right message

Effective B2B digital marketing starts with a deep understanding of your audience. We facilitate hands-on workshops where we define your personas, decision-maker profiles, and the challenges they face. This gives us a solid foundation to shape messaging, content, and campaigns that resonate with each target group—no matter where they are in the buying journey.

03. From interest to action—own the full B2B customer journey

The B2B customer journey involves many touchpoints where trust and interest must be built gradually. We map the full journey—from awareness to consideration to decision—and adapt both content and channels for each stage. That might include informative blog articles at the top of the funnel, whitepapers and guides in the middle, and retargeting ads with demo bookings at the bottom. Our goal is not just to drive traffic—but to support your sales team with warm, qualified leads.

04. KPIs aligned with your sales process

We know it’s not about impressions or clicks alone. In B2B marketing, results must be tied to real business value. That’s why we track the metrics that matter most to your sales cycle:

Number of qualified leads generated
Whitepaper downloads and form submissions
Engagement with key site pages
Micro-conversions like CTA clicks and time on page

Everything is visualized in clear, actionable dashboards—giving you full transparency.

B2B marketing isn’t just about visibility—it’s about building relationships, navigating complex decision-making structures, and delivering value at every touchpoint. At Iternum Digital, we help businesses approach marketing strategically and measurably—so it doesn’t just support sales, it drives it.

Bjørn Herbst, CEO & Partner

Our approach to B2B marketing

Our approach to B2B marketing is holistic and strategically aligned across every channel. We help you think beyond campaigns—toward a connected ecosystem where every touchpoint works together to drive leads, conversions, and long-term value. This includes:

01. Lead generation on LinkedIn and Meta

We create laser-focused campaigns on social media that speak directly to your key personas and decision-makers. LinkedIn is a primary platform for B2B lead generation, where we activate content and ads based on industry, job title, seniority, and more. Facebook and Instagram support these efforts through retargeting strategies—ensuring additional touchpoints and increased conversion rates.

02. SEO, digital PR and content marketing

Search engines remain the #1 channel for B2B buyers researching new suppliers and solutions. A long-term SEO strategy is essential. We help you build content that meets both search intent and the informational needs of decision-makers—from blog posts and educational articles to whitepapers and success stories. By leveraging long-tail keywords and niche phrasing, we increase visibility to high-intent audiences actively looking for your services.

03. Landing pages and CRO (conversion rate optimization)

A well-optimized landing page often makes the difference between a bounce and a lead. We build and refine your landing pages using data, UX insights, and behavioral tracking. Through A/B testing, heatmaps, and micro-conversion analysis, we identify what drives action—and optimize every element to guide visitors down the funnel.

04. Marketing automation, HubSpot and CRM integration

Once a lead is captured, timely follow-up is key. We implement and integrate automated workflows in HubSpot or your preferred CRM platform to enable lead nurturing, scoring and pipeline management. This ensures no leads fall through the cracks—and that your sales team can focus on the most promising opportunities.

05. Video and display advertising

At the top of the funnel, it’s vital to position your brand as knowledgeable and trustworthy. We use video and display ads to share insights, build awareness and establish relationships. This may include solution introductions, customer case studies, or explainer videos—delivered to prospects early in their research phase.

A selection of our B2B cases

New digital platform for ship cleaning with military precision

From “business card” to an effective online sales and marketing engine

New website for a global niche

Boost of B2B leads

TRESS climbs to the top on Google

Let’s build a strategy that works

Our work with B2B companies begins with a collaborative strategy workshop. We uncover your business goals, current setup, and sales model—then build a custom marketing plan that integrates all touchpoints, channels, and tools. The result? A strategy designed to create measurable growth—not just activity.

Ready to grow your B2B-business?

We’re experts in B2B digital marketing—and we’d love to learn more about your goals. Book a no-obligation meeting and let’s explore how we can help you generate leads, strengthen your brand, and scale your digital efforts.

Bjørn Herbst

CEO & Partner

bjorn@iternumdigital.com

+4532121100

Share on Social Media