Flew in and secured 1st place in Google’s SERP
Flyhjælp gained +600% in YoY traffic and achieved a sky-high ranking with 10 keywords in first place
Flyhjælp gained +600% in YoY traffic and achieved a sky-high ranking with 10 keywords in first place
Flyhjælp is an international company that operates throughout the Nordic region (Denmark, Sweden, Norway, and Finland) and the UK. It is part of the parent company, Flightright, which handles flight compensation throughout Europe.
Flyhjælp’s mission is to bring justice to air passengers by taking on tough legal battles against airlines to ensure passengers receive their rightful compensation or refund.
Flyhjælp is one of the largest players in the market in their field. Every month they are contacted by between 4,000-5,000 passengers, with a 98% success rate in court! Flyhjælp works on a “no cure – no pay” principle, meaning customers only pay if the case is won.
So far, Flyhjælp has assisted almost 300,000 passengers, collecting over DKK 300 million in compensation for air travelers. This compensation would otherwise have gone to the airlines.
Implement an SEO strategy driving growth, conversions, and traffic
Optimize key landing pages
Be the go-to for flight delay knowledge
Iternum helped with:
Awareness, Traffic
SEO, Strategy
SEO MarTech Stack
Iternum Digital has proven to be a true master of search engine optimization. Our collaboration with them has led to a significant improvement in our SEO results, which has acted as a catalyst for our online visibility.
Flyhjælp’s challenge was the fact that there are many big players in the travel compensation market, and they wanted a strategy that would get their most important pages to the top and be the first choice among Google users.
It was emphasized that while they are obviously interested in getting more cases, a large part of the work should also be about knowledge sharing. After all, what are your rights as an air passenger if you are faced with a canceled flight or a flight delay? Flyhjælp wanted to help users get concrete answers to this question.
Flyhjælp was already under Iternum Digital’s marketing wings, including fixed monthly SEO hours, and trusted that Iternum Digital’s competent SEO team could create even greater performance with more hours available.
Iternum Digital created a new SEO strategy that was adapted to Google’s constant SEO algorithmic changes. This meant a greater focus on E-E-A-T and extra love and hours on Flyhjælp’s most important pages.
The work started with a look into Flyhjælp’s services, followed by an in-depth keyword analysis. Previously, focus was on the technical part of SEO, but this strategy focused on the content part, aiming to both share knowledge and convert.
Effort was put into research from Iternum Digital’s side, with a focus on legal requirements and regulations. This knowledge was communicated to passengers looking for easy-to-understand answers without having to read heavy legal passages.
Through close collaboration with Flyhjælp, legal content was simplified and checked by trained lawyers to ensure accuracy. Flight Assistance was to be the go-to for help when passengers had problems or questions.
Several programs and services were used as part of Iternum Digital’s SEO MarTech Stack, ensuring a well-crafted and analyzed product. Strategy and preparatory work were handled by Iternum Digital’s Head of SEO, Lars Thrane, who saw an opportunity for Flyhjælp’s organic growth.
“After a period of mediocre results based on a focus on surrounding searches via typical blog posts – like ‘top 5 last-minute travel destinations’ – we chose to change the strategy with a newfound focus on the primary service pages, precisely to highlight Flyhjælp’s core service. We tested this concept on a single page, and when it exploded over the summer holidays, Flyhjælp’s peak season, it was clear that this was how we should continue,” says Lars Thrane, Head of SEO at Iternum Digital.
After the customized SEO strategy, Flyhjælp’s revenue and bottom line increased significantly.
After working on a single page, good results were already evident. The first business-critical page showed an impressive increase in traffic of +600% YoY over three months. Additionally, Flyhjælp ranked first for 10 relevant keywords in Google’s SERP.
In addition to increased traffic and great rankings in Google, the page was displayed with a featured snippet on all relevant keywords.
A featured snippet is a snippet of text at the very top of the search result, believed to be particularly relevant to the user’s search.
“Since our collaboration with Iternum Digital began, I have seen a significant increase in top rankings on Google. This has resulted in increased traffic to our website, which has had a direct positive impact on our business. Our overall CPA for cases has decreased as we are now achieving significantly more free cases,” says Frederik Hedegaard, CMO at Flyhjælp, about the collaboration with Iternum Digital.
“Iternum Digital is a reliable partner in the SEO world, and their ability to deliver measurable results speaks for itself. In addition, I highly value the personal relationship, as collaboration should also be pleasant and enlightening. I highly recommend them to anyone looking to improve their online presence and achieve real results,” he concludes.
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