Google Rolls Out Shopping Ads in AI Mode
The AI race intensifies: Google Shopping moves into AI Mode It is no coincidence that Google is accelerating the rollout of Shopping ads in its AI Mode right now. Only weeks after OpenAI announced its entry into the advertising market with ads in the ChatGPT Free and Plus versions, Google is delivering a firm response. […]
Ads in ChatGPT: What OpenAI’s new direction means for your marketing strategy
Introduction: The end of the ad-free AI bubble For a long time, ChatGPT has been a sanctuary for users seeking answers without the cluttered ad placements of traditional search engines. However, with the launch of ChatGPT Go and the latest announcement from OpenAI, that era is ending. Advertising is becoming an integrated part of the […]
Black Friday 2025: The key learning you need to take with you into 2026
Black Friday has been shifting away from a single intense shopping day and toward a full month of commercial activity for several years. But even though we’ve gradually seen the move toward Black Week and Black Month, 2025 was the year when the trend truly broke through. It became evident in both consumer behaviour and […]
AI mode has arrived in Denmark – and it’s changing everything about digital marketing
Google’s AI mode has officially launched in Denmark, marking the beginning of a new era for how we search, discover and act online. For both SEO and Google Ads, this is one of the most significant shifts we’ve seen in years. AI mode means that Google no longer just shows a list of search results […]
ChatGPT introduces shopping – what does it mean for your Google Ads and SEO?
OpenAI has officially introduced a shopping function directly inside ChatGPT, in collaboration with platforms like Shopify and Instacart. This means users can now search for, discover, and compare products – and even click through to purchase – directly from ChatGPT, without necessarily using Google as a middleman. So far, the feature is only available to […]
Google Ads focuses on landing page usability
It has long been known that the quality of your landing page plays a role in how well your ad performs. Google aims to show the most relevant ads to users while ensuring a great user experience. Naturally, this also includes the quality of the page users land on after clicking an ad. The new […]
Are you getting the most out of your P-Max campaigns in Google Ads?
Recently, Google has launched a number of new features for Performance Max campaigns, which are a step in the right direction for better advertising in Google Ads. Therefore, it is relevant to ask the question: Are your Performance Max campaigns up-to-date?
Are you at risk of Google shutting down your Google ads account?
Do you have a handle on Consent Mode v2? Otherwise, you risk Google shutting down your Google Ads account.
Consent Mode V2 is the new requirement for Google Ads users
If you’re running ads through Google Ads, you have until March 2024 to implement Consent Mode V2. Besides being a requirement, it’s also a huge advantage for you if you have ads running on Google.
Consent Mode V2
Have you implemented Consent Mode v2? If not, now is the time to do it if you want to retain your advertising options and reach more customers on Google Ads.