Goodbye to 2024 and hello 2025

Another year is drawing to an end, and at Iternum Digital we look back at 2024 with great gratitude – and not least pride in what we have achieved.

2024 has been an exciting and eventful year – both for us at Iternum, but also within digital marketing in general.

At Iternum Digital, we always strive to develop ourselves and our business. Looking back over the last 9 years, we have continuously trained and improved our skills in new business areas that support our customers’ goals, strategy and business model – and 2024 has been no exception.

2024: The year that passed

2024 has brought with it great progress in AI on various marketing platforms (including Meta, Google Ads, LinkedIn and TikTok), and it is thus the year when we will remember that AI really took off. AI has become a part of our everyday life in virtually all areas, and we look forward to sharing with you how AI will further revolutionize the work of digital marketing in 2025.

However, AI has been far from the only area where we have developed this year. We started 2024 by taking over the digital communications agency, Propellos, which has given us an increased focus on branding, visual identity, communication and, broadly speaking, the entire creative part of digital marketing. A development that also comes in step with a year in which the demand and focus on good content has reached new heights and is still gaining greater importance for the algorithms and performance on various marketing platforms.

In addition, in 2024 we have expanded our expertise in marketing automation and CRM, which, among other things, has resulted in us now also being able to call ourselves a HubSpot Partner. At the same time, for the third year in a row we were again able to celebrate that we became a Google Premium Partner in 2024 – an honor that only goes to the country’s top 3% agencies.

The year has brought several new trends within performance marketing and a continued strong focus on data – both the lack and the importance of it. In combination with even more insight into digital marketing compliance, we are ready to tackle 2025 and improve this part even more.

2025: The year to come

When we look forward to 2025, we look forward to celebrating our 10th anniversary in September. We look forward to helping our customers navigate several new trends, harness the potential of the latest technologies, and continue to strengthen our customers’ digital business in its 10th year.

Some of the things we are already looking forward to at the beginning of 2025 are Meta’s launch of Incremental Conversion Attribution and the possibility of advertising on Threads, which should come at the beginning of 2025.

In addition, we look forward to continuing to follow developments within, among other things, SMS marketing, which we really got hold of in 2024. Something that several of our customers have already benefited from, and which we can only predict will grow even bigger in the coming year.

At Iternum Digital, we believe that we must grow together, Grow Together, which will also be our motto and objective for 2025. That is why in the new year we will continue to invest and improve our skills in areas of digital marketing, which means something for our customers’ performance and business model.

From all of us to all of you

At Iternum Digital, we look forward to continuing our journey in 2025, and we look forward to taking our efforts to new heights. New opportunities await and we are ready to help our customers take the next steps in a world that never stands still.

From the entire team at Iternum Digital, we would wish you a Merry Christmas and a happy New Year.

A little early Christmas present

For those of you who want to take your digital growth to new heights in 2025, we have a small gift that can be opened on January 27, when SMV:Digital opens a new pool.

Here you can get NOK 100,000 for private advice within, among other things, AI, Business Intelligence, E-commerce platform, online marketplaces or system integrations, so you can make your systems work better together across the digital customer journey and create synergy across your marketing, sales and customer service.

If you wish to apply for the grant, do not hesitate to contact us and hear more about how we can help you.