With TikTok SPC you can get better results with your TikTok advertising for e-commerce and app downloads. But what exactly are TikTok Smart Performance Campaigns and how do you create such a campaign?
On March 10, TikTok launched their own end-to-end automated campaign tool, Smart Performance Campaigns. The campaign type reminds many of Meta’s new Advantage+ Shopping campaigns and Google’s Performance Max campaigns, where the use of machine learning takes over a large part of the manual work, such as setting up target groups and A/B split tests.
TikTok itself describes SPC as follows:
“Smart Performance Campaign is a new end-to-end automation campaign solution to maximize your delivery outcomes with less manual input required from your side. Our system produces multiple creatives and bids for auctions leading to stronger performance for your campaigns (…).”
This news comes just a short time after Meta rolled out their Advantage+ Shopping campaigns to most advertisers, although there are still some who are missing the option. TikTok therefore proves itself again as a serious and attractive advertising platform that offers many of the same functions as Meta and is on the beat.
Automatic targeting: SPC uses machine learning to identify potential customers and hit them with the creative most likely to convert the user.
Optimization of creatives: Using TikTok’s own video tool, different versions of your creatives are automatically produced. On average, this gives the SPC campaigns 37% less “ad shelf time extension” compared to regular campaigns.
Improved efficiency: Leave more of the campaign setup and audience definition to TikTok itself, while using best practice implementers. It gives you more time to focus on developing the creatives and thereby supports TikTok’s core message to their advertisers: “Don’t Make Ads. Make TikToks.”
Boost performance: Smart Performance Campaigns perform better than traditional campaigns with identical optimization goals in 80% of cases, according to TikTok itself.
In a concrete case from TikTok with the transport app Bolt, SPC gave 27% lower CPA and generated 40% more purchase events in a 14-day A/B split test.
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