Meta Ads Course
Maybe you are just starting out and Meta Ads Manager feels overwhelming. Maybe you are already running campaigns, but aren't sure if you are getting enough out of them. In 6 hours, we go through exactly what you need so you can stop guessing and start seeing results.
6.995
excl. VAT
Most companies know that advertising on social media works. The problem isn’t motivation—it’s getting started correctly without wasting budget.
Meta Ads Manager is complex, and it’s hard to know where to begin.
You are unsure if your money is being spent correctly or just lost in a void.
Agencies speak in jargon, and you want to understand it yourself.
It’s easy to get campaigns running. The hard part is knowing if the structure is correct, if the budget is allocated properly, and what actually drives results.
Results fluctuate, and you don’t know exactly what drives them up or down.
You are not sure if your campaign structure is optimal or if you are just getting lucky.
You spend time optimizing, but lack a clear methodology and prioritization.
We are not a training facility. We are an agency.
On a daily basis, we manage advertising on Meta, LinkedIn, TikTok, Pinterest, and Snapchat for a wide range of companies. This gives us unique insight and ensures training that is always based on what works right now—not what worked two years ago.
The course is fully tailored to your business. No generic examples. We work directly with your account, your industry, and your goals.
Your instructors
All instructors are active specialists at Iternum Digital. They work with the very same platforms and tools that they teach.
Head of Social Media
Jacob is our ambitious team lead for Paid Social. He combines creativity and data to ensure the best results for clients.
COO & Partner
Katharina is COO and partner with strong strategic knowledge within social media. She is the office’s anchor point, ensuring both progress and well-being.
Senior Social Media Consultant
Daniel is the man behind the numbers on social media. He works calmly and systematically with data, ensuring our solutions hit the mark regardless of the platform.
How it works:
Most people know that social media advertising works. The problem isn’t motivation—it’s getting started correctly without wasting budget.
01
20 minutes. We determine if the course can create real value for you and what makes the most sense to focus on.
02
Before the course, we review your ad account and identify the key areas for improvement. The course is built around this.
03
In-person at your location, at our office, or online. You leave the course with an active strategy, concrete next steps, and 2 months of support.
Free · 20 minutes · No obligation
Course content
6 hours doesn’t cover everything. But it covers what actually makes a difference. The content is tailored to your level and your business.
Setup of ad account, Business Manager, and key settings.
Understand campaign, ad set, and ad levels, and what belongs where.
Core targeting, lookalike audiences, and retargeting. When to use what?
Images, videos, carousels, and stories. Best practices and a brief template for creative assets.
Setup of Pixel, Conversions API, and first-party data strategy in a cookieless world.
What does it cost to start, and how do you allocate budget correctly?
Advantage+, AI-driven creative optimization, and automatic placements. The latest from Meta.
CTR, CPC, ROAS, CPM. What do they mean, and what should you track?
We set up a live campaign together directly in your ad account.
We review your existing account and identify the 3–5 most critical issues.
A/B tests, holdout tests, and a structure that gives you answers — not noise.
Cookieless tracking, server-side events, and how to future-proof your tracking.
When does it make sense to hand over control to Meta, and when should you keep it?
Custom audiences, exclusions, and a audience structure that avoids overlap.
Understand what Meta takes credit for vs. what actually drives conversions.
When and how to scale without ruining the learning phase.
Our internal framework for producing and testing creative content systematically.
Use the Meta Ad Library and industry data to understand what competitors are doing.
Course content
The course is built around Meta Ads, but can be expanded with the platforms that are relevant to your business.
Setup of ad account, Business Manager, and key settings.
Understand campaign, ad set, and ad levels, and what belongs where.
Core targeting, lookalike audiences, and retargeting. When to use what?
Images, videos, carousels, and stories. Best practices and a brief template for creative assets.
Setup of Pixel, Conversions API, and first-party data strategy in a cookieless world.
What does it cost to start, and how do you allocate budget correctly?
Advantage+, AI-driven creative optimization, and automatic placements. The latest from Meta.
CTR, CPC, ROAS, CPM. What do they mean, and what should you track?
We set up a live campaign together directly in your ad account.
We review your existing account and identify the 3–5 most critical issues.
A/B tests, holdout tests, and a structure that gives you answers — not noise.
Cookieless tracking, server-side events, and how to future-proof your tracking.
When does it make sense to hand over control to Meta, and when should you keep it?
Custom audiences, exclusions, and a audience structure that avoids overlap.
Understand what Meta takes credit for vs. what actually drives conversions.
When and how to scale without ruining the learning phase.
Our internal framework for producing and testing creative content systematically.
Use the Meta Ad Library and industry data to understand what competitors are doing.
Course content
The course is built around Meta Ads, but can be expanded with the platforms that are relevant to your business.
Facebook & Instagram
Meta is the foundation of the course. You will learn to work in Meta Ads Manager, build campaign structures, set up tracking, and optimize toward your goals.
TikTok Ads Manager
TikTok is the fastest-growing advertising platform. We cover TikTok Business Center, campaign structure, Spark Ads, and creative strategy specifically for the format.
Pinterest Ads
Pinterest is strong for product categories with high visual appeal. We review Pinterest Ads Manager, Shopping Ads, and catalog setup.
Snapchat Ads Manager
Snapchat is effective for reaching the younger demographic. We cover Snap Ads Manager, ad formats, and target audiences specific to Snapchat’s user base.
Reddit Ads
Reddit is underrated for niche products and B2B. We review Reddit Ads Manager, community targeting, and when the platform makes sense.
What is included
Free · 20 minutes · No obligation
We review your ad account and identify the key opportunities for improvement.
Two half-days. Fully tailored to your business, your level, and your platforms.
We come to you, you come to us, or we meet online. You choose.
Campaign structure template, creative brief template, and reporting template.
Questions after the course? We reply within one business day.
We teach Advantage+, AI-driven creatives, and the latest updates from Meta.
Course price starts from
6.995
excl. VAT
The price may vary depending on chosen platforms and scope. Contact us for a precise quote.
Free · 20 minutes · No obligation
What you get | Iternum 1:1 | Group course |
|---|---|---|
100% 1:1 format | ||
Tailered your account | ||
Account audit included | ||
Instructors from an active agency | ||
In-person or online | In-person only | |
Multi-platform (TikTok, Pinterest etc.) | ||
2 months of email support | 3 months e-mail | |
Materials and templates |
We are not a training facility. We are an agency.
With a group course, you learn the general basics. Here, you learn what actually works for your business.
You work directly in your own ad account, the instructor tailors the content to your industry and budget, and you can ask the questions that are actually relevant to you.
We review the account before we start, so no time is wasted on things you already know.
You leave the course with materials and 2 months of email support. If you need to cover additional platforms like TikTok or Pinterest, we can build that in.
FAQ
The course starts from DKK 6,995 excl. VAT. The price may vary depending on which platforms you wish to cover and the overall scope of the course. Contact us for a precise quote.
The beginner course is for those who haven’t worked with Meta Ads Manager before, or have only boosted posts. The intermediate course is for those who are already running campaigns, but want an expert to review their account and optimize the structure.
The account audit is included in the course price. Before the course, we review your Meta ad account and identify the key opportunities for improvement. The course is then built around our findings. The audit is part of the preparation and requires no extra payment.
Meta is the core, but the course can be expanded to include TikTok, Pinterest, Snapchat, and Reddit. We agree on this prior to the course so we can tailor the content to the platforms relevant to your business.
After the course, you can email your instructor with questions for two months. We reply within one business day. This is for specific questions about what you have learned, not a general consulting service.
No problem. We will help you set up Business Manager and your ad account as part of the course. Just let us know when you book so we can prepare.
Yes. The course is aimed at anyone who wants to learn to advertise professionally, whether for a company or as self-employed.
We take a limited number of course participants per month to ensure quality. Book a free match meeting, and we will find out if it makes sense for you and agree on a date.
No, and that is important to state. The course is not for you if you expect to learn everything about advertising in 6 hours. Nor is it for you if you are looking for a cheap solution or a course you just want to ‘get over with.’ It is for those who take it seriously, want to understand what they are doing, and are ready to implement it afterward. If it’s not a match, we’ll tell you during the match meeting.
Free match meeting
We offer a free 20-minute match meeting where we find out together if the course can create real value for you and your business. No sales pressure, no commitment.
If during the meeting we assess that the course isn’t the right fit for you, we’ll tell you directly. It happens, and that’s fine.
