LinkedIn advertising course
No other platform gives you the ability to target the exact job title, industry, and company size you want. In 6 hours, you will learn to make full use of it without wasting your money.
5.995
excl. VAT
Many try to transfer Meta logic directly to LinkedIn. That rarely works. The platform is built for B2B and professional targeting, requiring a strategy to match.
You can target by job title, seniority, industry, company size, and education all at the same time. This is not possible on any other platform.
Document Ads, Thought Leadership, and Lead Gen Forms are built for long sales cycles. Most people use them incorrectly because they think in Meta logic.
LinkedIn is the only place where you can directly reach a Procurement Manager, CFO, or HR Director based on what they actually do on a daily basis.
Free · 20 minutes · No obligation
We are not a training facility. We are an agency.
Iternum Digital manages LinkedIn advertising for companies on a daily basis. We know the platform from hands-on practice: what works, which targeting parameters actually convert, and what yields ROI in a B2B context.
The course is fully tailored to your business. No generic examples. We work directly with your account, your industry, and your goals.
Your instructors
All instructors are active LinkedIn Ads specialists at Iternum Digital, working with B2B strategies every single day.
Head of Social Media
Jacob is our ambitious team lead for Paid Social. He combines creativity and data to ensure the best results for clients.
COO & Partner
Katharina is COO and partner with strong strategic knowledge within social media. She is the office’s anchor point, ensuring both progress and well-being.
Senior Social Media Consultant
Daniel is the man behind the numbers on social media. He works calmly and systematically with data, ensuring our solutions hit the mark regardless of the platform.
How it works:
01
20 minutes. We determine if the course can create real value for you and what makes the most sense to focus on.
02
Before the course, we review your ad account and identify the key areas for improvement. The course is built around this.
03
In-person at your location, at our office, or online. You leave the course with an active strategy, concrete next steps, and 2 months of support.
Free · 20 minutes · No obligation
Course content
5 hours doesn’t cover everything. But it covers what actually makes the difference for B2B advertising.
Setting up the ad account, Campaign Manager, and essential settings. Understand the structure from the ground up.
Understand campaign, ad set, and ad levels, and what belongs where.
Retargeting, contact lists, and Account-Based Marketing (ABM). Reach the right companies and decision-makers.
Single Image, Carousel, Video, Document Ads, Conversation Ads, and Lead Gen Forms. What works when?
LinkedIn Insight Tag, conversion tracking, and the key B2B advertising KPIs.
CPC vs. CPM, budget allocation, and knowing when to scale. Learn to spend your budget where it yields the highest return.
Multi-touch attribution, Revenue Attribution Reports, and how to document LinkedIn’s contribution to your pipeline.
CTR, CPC, ROAS, CPM. What do they mean, and what should you track?
Account-Based Marketing with company lists, Matched Audiences, and coordinated sales and marketing alignment.
Course content
The course is built around LinkedIn Ads, but can be expanded to include any platforms relevant to your business.
LinkedIn is the core foundation of the course, but you will also learn to navigate Meta Ads Manager, build campaign structures, set up tracking, and optimize toward your specific goals.
Du lærer at arbejde i Meta Ads Manager, bygge kampagnestrukturer, opsætte tracking og optimere mod dine mål.
Create synergy across your marketing channels and understand how they work together. This could include organic LinkedIn, Google Ads, or email marketing.
Price and content
LinkedIn gives you access to decision-makers in a way no other platform can match. Learning to do it right from the start isn’t an expense—it’s an investment.
Free · 20 minutes · No obligation
We review your Campaign Manager and identify the key areas for improvement.
The course is built around your company, your goals, and your current level.
Campaign structure template, creative brief, and campaign setup checklist.
Questions after the course? We'll make sure you get off to a great start.
We teach what works right now — not what was written in a textbook two years ago.
Course price starts from
5.995
excl. VAT
The price may vary depending on chosen platforms and scope. Contact us for a precise quote.
Free · 20 minutes · No obligation
We are not a training facility. We are an agency.
With a group course, you learn the general basics. Here, you learn what actually works for your business.
You work directly in your own ad account, the instructor tailors the content to your industry and budget, and you can ask the questions that are actually relevant to you.
We review the account before we start, so no time is wasted on things you already know.
Free match meeting
We offer a free 20-minute match meeting where we find out together if the course can create real value for you and your business. No sales pressure, no commitment.
If during the meeting we assess that the course isn’t the right fit for you, we’ll tell you directly. It happens, and that’s fine.
