Why GEO is your shortcut to better SEO
Marketing efficiency in 2026: Why choose when you can have both? Like many others, you might feel like you’re chasing two moving targets at once: classic Google search and the new AI-driven answer engines. GEO (Generative Engine Optimization) is now unavoidable when discussing organic search, yet we cannot count SEO out either. This creates uncertainty […]
5 years running: Iternum Digital is a Google Premier Partner again!
For the fifth year in a row (out of 5 possible), Iternum Digital has been named a Google Premier Partner. Read why this status is more than just a badge, and how access to exclusive data and beta support directly impacts your Google Ads performance. It is easy to dismiss partnership badges as mere shelf […]
Google Rolls Out Shopping Ads in AI Mode
The AI race intensifies: Google Shopping moves into AI Mode It is no coincidence that Google is accelerating the rollout of Shopping ads in its AI Mode right now. Only weeks after OpenAI announced its entry into the advertising market with ads in the ChatGPT Free and Plus versions, Google is delivering a firm response. […]
HubSpot vs. Ads Manager: Where to manage your setup for best results?
HubSpot vs. Ads Manager: Why “easy” is rarely the same as “best” HubSpot’s advertising interface can quickly feel like the holy grail. Easy, intuitive setup and, most importantly, everything in one place—from CRM and email marketing to advertising on Meta, LinkedIn, and Google Ads. It sounds like the dream scenario for any marketing manager. However, […]
News: Meta Introduces Ad Sequencing
In a world driven by algorithms, advertisers have long had to accept that Meta determines which ads users see and in what order. Even with a well-thought-out funnel, we often risk users seeing “Ad 3” before “Ad 1,” or the budget being consumed by a single video while the rest of the narrative never sees […]
Why Meta is the missing piece in your B2B lead generation
The fragmented customer journey Most B2B marketers feel at home on LinkedIn. This is where we catch the audience in their professional mindset. But here lies the problem: as soon as they close LinkedIn, our dialogue with them stops. In a typical B2B decision-making process, the customer is only on LinkedIn for a fraction of […]
Ads in ChatGPT: What OpenAI’s new direction means for your marketing strategy
Introduction: The end of the ad-free AI bubble For a long time, ChatGPT has been a sanctuary for users seeking answers without the cluttered ad placements of traditional search engines. However, with the launch of ChatGPT Go and the latest announcement from OpenAI, that era is ending. Advertising is becoming an integrated part of the […]
Meta Andromeda: The algorithm making “creatives” your most important targeting
Digital marketing departments often buzz with rumors whenever the tech giants roll out new updates. One of the terms currently circulating among social and performance specialists is “Meta Andromeda.” But unlike many buzzwords, Andromeda covers a real and fundamental change in the “engine” behind Facebook and Instagram advertising. For you as a CMO or marketing […]
A look back at the biggest shifts in 2025, and what we believe will matter most in 2026
2025 has been a year where digital marketing truly shifted gears, and where the rules of the game changed faster than we have seen in a long time. This was driven primarily by AI, new platform habits, and stricter demands for data and deliverability. Before we head off for the Christmas holidays, we would like […]
Black Friday 2025: The key learning you need to take with you into 2026
Black Friday has been shifting away from a single intense shopping day and toward a full month of commercial activity for several years. But even though we’ve gradually seen the move toward Black Week and Black Month, 2025 was the year when the trend truly broke through. It became evident in both consumer behaviour and […]