RCS: The future of SMS – is your business ready to upgrade the customer journey?
What exactly is RCS? RCS stands for Rich Communication Services. It works directly within the phone’s existing messaging app, but instead of just 160 characters of plain text, RCS gives you access to visual, interactive features with up to 3,072 characters. It allows you to: Send images, videos, and audio files directly in the thread. […]
Why AI and Elementor v4 can’t save a bad strategy (and how to do it right in 2026)
We live in an era where technology moves faster than most can keep up with. With the launch of Elementor v4 and the massive leaps in Elementor AI, the tools for creating visually stunning websites have become extremely powerful. But here is the harsh truth: Technology without direction is a waste of resources. A lightning-fast […]
Important news from Meta affecting your CPA and ROAS!
If you notice your CPA (Cost Per Acquisition) suddenly rising and your ROAS (Return on Ad Spend) falling at the end of March, do not panic. Your advertising likely hasn’t become worse overnight. Meta has simply changed the way they count your results. Here is everything you need to know about the new attribution rules […]
Why GEO is your shortcut to better SEO
Marketing efficiency in 2026: Why choose when you can have both? Like many others, you might feel like you’re chasing two moving targets at once: classic Google search and the new AI-driven answer engines. GEO (Generative Engine Optimization) is now unavoidable when discussing organic search, yet we cannot count SEO out either. This creates uncertainty […]
5 years running: Iternum Digital is a Google Premier Partner again!
For the fifth year in a row (out of 5 possible), Iternum Digital has been named a Google Premier Partner. Read why this status is more than just a badge, and how access to exclusive data and beta support directly impacts your Google Ads performance. It is easy to dismiss partnership badges as mere shelf […]
Google Rolls Out Shopping Ads in AI Mode
The AI race intensifies: Google Shopping moves into AI Mode It is no coincidence that Google is accelerating the rollout of Shopping ads in its AI Mode right now. Only weeks after OpenAI announced its entry into the advertising market with ads in the ChatGPT Free and Plus versions, Google is delivering a firm response. […]
HubSpot vs. Ads Manager: Where to manage your setup for best results?
HubSpot vs. Ads Manager: Why “easy” is rarely the same as “best” HubSpot’s advertising interface can quickly feel like the holy grail. Easy, intuitive setup and, most importantly, everything in one place—from CRM and email marketing to advertising on Meta, LinkedIn, and Google Ads. It sounds like the dream scenario for any marketing manager. However, […]
News: Meta Introduces Ad Sequencing
In a world driven by algorithms, advertisers have long had to accept that Meta determines which ads users see and in what order. Even with a well-thought-out funnel, we often risk users seeing “Ad 3” before “Ad 1,” or the budget being consumed by a single video while the rest of the narrative never sees […]
Why Meta is the missing piece in your B2B lead generation
The fragmented customer journey Most B2B marketers feel at home on LinkedIn. This is where we catch the audience in their professional mindset. But here lies the problem: as soon as they close LinkedIn, our dialogue with them stops. In a typical B2B decision-making process, the customer is only on LinkedIn for a fraction of […]
Ads in ChatGPT: What OpenAI’s new direction means for your marketing strategy
Introduction: The end of the ad-free AI bubble For a long time, ChatGPT has been a sanctuary for users seeking answers without the cluttered ad placements of traditional search engines. However, with the launch of ChatGPT Go and the latest announcement from OpenAI, that era is ending. Advertising is becoming an integrated part of the […]