The future of web development with AI: Will AI replace web developers?
The question is often asked whether AI will one day replace web developers. The answer is far from black and white, however. AI has already revolutionized the way we work by automating repetitive tasks and improving efficiency. But instead of replacing humans, AI acts as a tool that empowers web developers and makes their work […]
Effective social campaigns for NGOs: How to fundraise and attract volunteers
Social campaigns for NGOs and voluntary organisations Today, social media is one of the most effective tools for raising awareness and raising support for NGOs and voluntary organisations. With limited budgets and growing competition for attention, more nonprofits are using paid advertising to increase their reach, engage their target audience, recruit volunteers or fundraise.Unlike organic […]
Conversion design in a competitive market
What is conversion design? Conversion design is about creating user experiences that motivate visitors to perform specific actions, such as signing up, purchasing or interacting with your content. The includes applying design principles, methods and data collection to understand users’ needs behavior and ensure that the design is both attractive and action-oriented. The goal is […]
Goodbye to 2024 and hello 2025
Another year is drawing to an end, and at Iternum Digital we look back at 2024 with great gratitude – and not least pride in what we have achieved. 2024 has been an exciting and eventful year – both for us at Iternum, but also within digital marketing in general. At Iternum Digital, we always […]
How your business can achieve organic growth on LinkedIn in 2025
1. LinkedIn in numbers: Why should you be active on LinkedIn in 2025? Statistics from ALGORITHM INSIGHTS 2024 5th Edition v1.0 highlight the latest LinkedIn trends: Platform growth: LinkedIn now has over 1.01 billion members, including 3 million users in Denmark. The visibility of organic company content has dropped from 7% to 2%, while ads […]
Meta’s new ad model challenges advertisers
To comply with the EU’s stricter data protection regulations, Meta introduced an ad-free subscription last year, giving European users the choice between a paid, ad-free experience or continuing with targeted advertising. However, interest in the subscription turned out to be minimal. Now, after feedback from the EU, Meta has introduced a third option: “less personalized […]
Implement your tracking with Google Tag Manager
Why use Google Tag Manager? There’s quite a few benefits of using GTM (Google Tag Manager), instead of having tracking and scripts implemented directly on the site or through other tools (plugins/apps/modules). Below we have listed some of the most important benefits. Organize your tracking It allows you to manage, monitor and organize all tracking […]
7 Mistakes to avoid in your LinkedIn advertising
1. Mistake: Choosing the wrong objective Selecting the right objective is crucial for LinkedIn to optimize your campaigns effectively. Many make the mistake of choosing an objective that doesn’t align with their goals. For example, many choose “Traffic” or “Video Views” for campaigns where they actually want conversions, which can result in video views or […]
WebM-videos: Advantages and disadvantages for your website
Choosing the right video format impacts both the user experience and website performance, including SEO, as faster load times can improve search engine rankings. But what does this mean for your website, and when should you consider using WebM? In this article, we’ll go over the advantages and disadvantages of WebM and help you determine […]
Maximize your data with Server Side Tracking
First of all – What is Server Side Tracking? Server side tracking (SST) acts as an intermediate layer between your website, the users browser and the third party platform (such as Google analytics, Google ads, Meta etc.)You collect, process and store the data on a chosen server – rather than the user’s browser. This gives […]
