Meta Andromeda: The algorithm making “creatives” your most important targeting
Digital marketing departments often buzz with rumors whenever the tech giants roll out new updates. One of the terms currently circulating among social and performance specialists is “Meta Andromeda.” But unlike many buzzwords, Andromeda covers a real and fundamental change in the “engine” behind Facebook and Instagram advertising. For you as a CMO or marketing […]
A look back at the biggest shifts in 2025, and what we believe will matter most in 2026
2025 has been a year where digital marketing truly shifted gears, and where the rules of the game changed faster than we have seen in a long time. This was driven primarily by AI, new platform habits, and stricter demands for data and deliverability. Before we head off for the Christmas holidays, we would like […]
Black Friday 2025: The key learning you need to take with you into 2026
Black Friday has been shifting away from a single intense shopping day and toward a full month of commercial activity for several years. But even though we’ve gradually seen the move toward Black Week and Black Month, 2025 was the year when the trend truly broke through. It became evident in both consumer behaviour and […]
TikTok Shop shows why you should advertise on TikTok now
TikTok has long proven that the platform isn’t just for dances, trends, and quick laughs. It is on its way to becoming one of the world’s most effective sales engines. And that is exactly why we see huge potential for Danish brands that want to stay ahead of the competition. The latest developments in the […]
Don’t forget Singles Day – the overlooked e-commerce goldmine
November is without a doubt the biggest month for e-commerce. Black Friday, Black Week, and even Black Month dominate planning, ads, and campaigns – and shoppers are more than ready to spend. But amid all the noise and countless promotions, there’s one day many webshops still overlook – Singles Day. And that’s a mistake. Singles […]
How do you choose the right CMS for your website?
Why is the choice important? A website today must do far more than present information. It should be able to: Attract and convert leads Support sales processes through cases, guides, and product information Build credibility and authority via content Provide customer service to existing customers In other words: your CMS becomes the engine of your […]
AI mode has arrived in Denmark – and it’s changing everything about digital marketing
Google’s AI mode has officially launched in Denmark, marking the beginning of a new era for how we search, discover and act online. For both SEO and Google Ads, this is one of the most significant shifts we’ve seen in years. AI mode means that Google no longer just shows a list of search results […]
When Meta turns off the lights on NGO ads – what will you do?
What exactly is happening? As of October 6, 2025, political and social ads on Meta in the EU will no longer be possible. Meta is banning all political, electoral, and social advertisers across the EU. Concretely, Meta will stop all paid promotions in these three areas: Elections and political campaigns Party politics and policymakers Social […]
Avoid having your ads overlooked on social media
When your personas are sharply defined, they act as a compass that guides your social media advertising and ensures the right messages reach the right people. When we talk about personas, it’s about creating vivid, detailed customer profiles based on data and insights. These personas allow you to understand your audience on a deeper level […]
Why SEO and buyer personas are inseparable in an effective digital strategy
What is a buyer persona? A buyer persona is a semi-fictional representation of your ideal customer, based on market research, customer interviews, and data from existing users. It describes: Demographics (age, job title, industry) Goals and challenges Search behavior and decision-making Preferred communication channels The purpose of a persona is to understand your customers’ intentions […]