WordPress or Umbraco? A Guide to choosing the right CMS
WordPress or Umbraco: Which CMS is right for you? When companies are selecting a CMS for their new website, the decision often comes down to WordPress or Umbraco. Both are open source, well-documented, supported by strong communities, and capable of delivering professional, scalable solutions. The choice is rarely about “better or worse” – it’s about […]
Why buyer personas fail (and what it takes to succeed)
1. Based on guesswork instead of data One of the biggest pitfalls occurs when personas are built on internal assumptions rather than actual research. This often results in misaligned messaging because the content fails to reflect the real needs of the customer. On the other hand, when personas are based on interviews, surveys, CRM data, […]
Considerations when building a new website
Key considerations before starting a new website Today, there’s much more to consider than just cost and launch date. User experience (UX), accessibility (WCAG), performance (Core Web Vitals), security and compliance (GDPR), along with personalization and integration options, have become crucial to creating real business value. At the same time, both customers and search engines […]
Maintaining tracking: an overlooked critical discipline
Tracking and analytics setups aren’t something you “set up” once and then forget. They’re a living discipline that must be maintained continuously – otherwise, trusting the numbers becomes difficult. When data lies – without you noticing A single misstep in your tracking can have major consequences—without anyone noticing in time. Here’s a hypothetical example that […]
The complete GEO guide: How to rank better on AI platforms in 2025
Introduction: The AI revolution is here – and you need to optimize now ChatGPT now handles over 1 billion searches per week. Let that sink in. That’s not monthly or yearly searches – it’s every single week. And although it still doesn’t come close to Google’s volume, we must remember that ChatGPT is still relatively […]
When your website and CRM don’t talk to each other
For many marketing managers in B2B companies, it’s a familiar scenario: you’ve invested time and resources into a professional website and a CRM system – maybe even marketing automation, lead scoring, and analytics. Yet, it still feels like the individual parts aren’t really working together – or at least not as effectively as they should. […]
9 steps to an effective B2B website
In an increasingly digital world, a B2B website is not just a marketing channel, but a strategic platform that supports a company’s broader objectives. It’s essential to understand how the website integrates into the digital strategy to create value in both the short and long term. This post focuses on how sales and marketing professionals […]
Why you should use buyer personas
What are buyer personas – and why do they matter to you? Buyer personas are fictional, yet data-driven representations of your ideal customers. They combine quantitative data and qualitative insights from sources such as CRM, customer interviews, and behavioral data to create a more nuanced understanding of who you’re speaking to – and how you […]
Advertising on Threads
Threads is Meta’s newest social media platform and has already surpassed 320 million users. However, there are no official numbers yet on how many people use the platform in Denmark or how much time they spend on it. Threads is designed as a conversation platform similar to X (formerly Twitter), where people share short texts, […]
Why bad UX is expensive on B2B websites
Poor user experience creates friction One of the most common challenges on B2B websites is that they are often complex and information-heavy. This can make it hard for visitors to navigate and quickly understand what the company offers – and how it’s relevant to them. The result can be a high bounce rate, low time […]