ChatGPT introduces shopping – what does it mean for your Google Ads and SEO?
OpenAI has officially introduced a shopping function directly inside ChatGPT, in collaboration with platforms like Shopify and Instacart. This means users can now search for, discover, and compare products – and even click through to purchase – directly from ChatGPT, without necessarily using Google as a middleman. So far, the feature is only available to […]
Churches and social media – effective advertising for churches on social platforms
Why churches should invest in social media marketing In an era where digital communities are just as important as physical ones, churches are presented with a unique opportunity: using social media as a channel for faith, community, and engagement. Platforms like Facebook and Instagram allow churches to: Reach people where they already are – on […]
Is your website built on an outdated platform? Here’s why you should take “End of Life” status seriously
The digital landscape is evolving rapidly—and so are the systems we use to build our websites. When a CMS platform or a specific version reaches its so-called “End of Life” (EOL), it means that the system no longer receives updates, security patches, or technical support. It may sound technical, but the consequences are very real: […]
Top 10 mistakes in site migration
At some point in the lifespan of most websites, the foundation on which they were originally built may no longer be sufficient to support growth. Perhaps you started with a small WooCommerce store on WordPress but later realized that a Magento solution offers better product and warehouse management. If you’ve reached that stage, you may […]
Iternum Digital is a Google Premier Partner – for the 4th time in a row!
For the 4th time in a row – and 4 out of 4 possible times since Google updated its partner program in 2022 and tightened the requirements – we at Iternum Digital have received the prestigious Google Premier Partner status. Only the top 3% of agencies in each country achieve this recognition, and we are […]
Google Ads focuses on landing page usability
It has long been known that the quality of your landing page plays a role in how well your ad performs. Google aims to show the most relevant ads to users while ensuring a great user experience. Naturally, this also includes the quality of the page users land on after clicking an ad. The new […]
Do your ads look too much like ads?
In a time when users are constantly exposed to advertisements, it’s becoming increasingly difficult to create content that captures attention and drives engagement. Traditional, polished ads are often overlooked or perceived as less trustworthy, leading to lower interaction rates and, in some cases, fewer conversions. So, how do we create ads that stand out in […]
New EU law impacts webshops – what does it mean for you?
On December 13, 2024, the General Product Safety Regulation (GPSR) came into effect across the EU. This means new and stricter requirements for online shops, manufacturers, and retailers regarding product safety, documentation, and labeling. In 2025, authorities will begin enforcing the rules – which could have serious consequences for your business. Online shops that fail […]
How to develop your content plan
“Content marketing” is a big part of developing inbound marketing – customer-centric marketing, where you develop content for your customers and make your business relevant. Content Marketing has become increasingly popular and is gaining more and more attention among all kinds of businesses. Both B2C and B2B and across industries. Read more about how you should develop your content plan in this blogpost.
The biggest media trends from 2024 – how to allocate your budget in 2025!
Streaming and on-demand consumption is increasing While it is a few years ago that streaming took the lead as the Danes’ preferred form of TV distribution, on-demand consumption overtook live consumption for the first time in Q4 2024. Streaming now accounts for 61% of Danes’ TV time, especially driven by the age group 32-64 years. […]