New functions coming in Ads Manager: Analytics integration, Incremental attribution and Conversion value rules
Improved Analytics integration: More accurate conversion optimization One of the biggest news is the introduction of new options to integrate analytics tools directly into Ads Manager. These tools will give advertisers a deeper insight into conversion data, making it possible to identify and optimize the conversions that matter most to the business. Meta has already […]
What is website personalization?
Personalization refers to the process of customizing each user’s website experience by tailoring content, offers, product recommendations and messages to their interests and characteristics. The goal is to deliver relevant experiences as if the website/landing page was designed just for the one visitor. Personalization depends on collecting extensive customer data across multiple categories: Demographic data […]
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action (known as a conversion). Conversions on a website can include signing up for a trial, making a purchase, downloading content, or submitting a contact form. The goal of CRO is to test and optimize web pages […]
Digital PR as part of your SEO success
In today’s digital landscape, it is no longer enough to focus on traditional SEO techniques alone. Digital PR has evolved to be a critical component that complements SEO and creates a synergy that can transform your online presence. In this blog post, you can read more about what digital PR is and how it plays together with the SEO discipline.
Are you getting the most out of your P-Max campaigns in Google Ads?
Recently, Google has launched a number of new features for Performance Max campaigns, which are a step in the right direction for better advertising in Google Ads. Therefore, it is relevant to ask the question: Are your Performance Max campaigns up-to-date?
Are you at risk of Google shutting down your Google ads account?
Do you have a handle on Consent Mode v2? Otherwise, you risk Google shutting down your Google Ads account.
Consent Mode V2 is the new requirement for Google Ads users
If you’re running ads through Google Ads, you have until March 2024 to implement Consent Mode V2. Besides being a requirement, it’s also a huge advantage for you if you have ads running on Google.
Topic Clusters: A Strategic path to high Google rankings
If you work with SEO or have an agency affiliated with you, you may have already come across the concept of “topic clusters”. But what does it really mean? And what does it involve working with topic clusters? Read on below for help building the best structure for your website.
Navigate the New Normal of Media Consumption: Insights from 2023
DR has released its annual media report outlining the media habits of Danes in 2023. The report offers some exciting developments from a digital marketing perspective. We’ve gathered some highlights here.
Consent Mode V2
Have you implemented Consent Mode v2? If not, now is the time to do it if you want to retain your advertising options and reach more customers on Google Ads.