10 reasons why a digital marketing strategy is crucial
A digital marketing strategy is business-critical. Simply put: an online marketing strategy is crucial to the future success of your business. There are several examples where companies have been overtaken by competitors with a better digital understanding. According to a study by Smartinsights, only around half of all organizations have a clearly defined digital marketing strategy. We outline 10 reasons why it makes sense to get your strategy right. Read on and get a helping hand to get started with your online digital marketing strategy in our handy guide here.
Link Tracking Protection in iOS 17: A game-changer for digital advertising
As a marketing expert, it is impossible to ignore the latest updates in Apple’s iOS 17 that has the potential to shake up the entire digital marketing world. In this article, we will dive deep into the ‘Link tracking protection’ feature and private browsing – how it can affect your digital marketing strategy and what it takes to avoid it.
How to ensure the best starting point for the design of your new website
Which aspects should you pay attention to when you are faced with having to order a new website? Here we have collected some concrete advice to ensure that your future web design meets the needs of your company.
What is Google Search Console? A detailed guide
In the digital age, where website visibility in search engines can make or break a business, having the right tools is essential. One of these tools is Google Search Console (GSC). But what exactly is Google Search Console? Let’s dive into it.
Measurable LinkedIn advertising: Optimize your campaigns and strategy with LinkedIn Conversion Tracking
Reaching the right target audience and measuring the effectiveness of your marketing campaigns is critical to your success with LinkedIn advertising. With LinkedIn’s conversion tracking, you can gain much better insight into your target audience’s behavior after they’ve seen or clicked on your ads, making it possible to make data-driven decisions and optimize your campaigns for better effectiveness.
8 Good Reasons to Allocate a Significant Budget to UX (and UI)
Have you ever wondered about all the terms thrown around when the digital team is working on a new website? Perhaps you’ve heard terms like ‘user experience (UX) design,’ ‘UX research,’ ‘user interface (UI) design,’ or ‘wireframes,’ but you’re not entirely sure what they mean? In this blog post, we explain these terms and how these disciplines are used, and why they are crucial for ensuring your website adds value to your business.
What is E-E-A-T? And does your content pass the big SEO test?
If you work with SEO, E-E-A-T is an important concept that you should work intensively with if you want a good position in Google’s search results.
Thread vs. Twitter: Get updated here!
In the dynamic world of technology and social media, change is inevitable. Two of the latest hits are the launch of Meta’s new social media Threads and Twitter’s bold rebranding.
The Danish Data Protection Authority criticizes Meta Pixel
The Danish Data Protection Authority has cast doubt on the legality of Meta Pixel if it is used without a number of supplementary measures. What should you know and how can you relate?
TikTok Smart Performance Campaigns
With TikTok SPC you can get better results with your TikTok advertising for e-commerce and app downloads. But what exactly are TikTok Smart Performance Campaigns and how do you create such a campaign?