While everyone’s focused on Black Friday, Singles Day could be your secret advantage. Discover how to leverage 11/11 to drive sales before the competition even wakes up.
November is without a doubt the biggest month for e-commerce. Black Friday, Black Week, and even Black Month dominate planning, ads, and campaigns – and shoppers are more than ready to spend. But amid all the noise and countless promotions, there’s one day many webshops still overlook – Singles Day.
And that’s a mistake. Singles Day can be one of the most effective ways to kickstart sales early, test your campaign setup, and generate revenue before Black Week takes off.
Singles Day takes place every year on November 11 (11/11). Although it started as a celebration of being single in China, it’s now one of the biggest shopping events in the world – even surpassing Black Friday in global sales.
The day originated in the 1990s, when a group of university students decided to celebrate single life as a counter-reaction to Valentine’s Day. The date 11/11 was chosen because the four ones symbolize single people.
In 2009, Chinese e-commerce giant Alibaba saw the potential and turned it into a massive shopping event. The result? An explosion in sales that made Singles Day the largest shopping day on the planet.
Here in Denmark, the day hasn’t yet reached the same status as Black Friday – and that’s exactly what makes it so interesting. Competition is lower, CPM prices are cheaper, and customers are ready to shop.
For many of our clients, Singles Day has proven to be one of the best-performing campaigns of the year – both in ROAS and total revenue.
There are several reasons why:
Singles Day therefore works perfectly as a warm-up for Black Week, giving you the opportunity to:
In short: Singles Day can give you a strong head start in Black Month.
1. Plan ahead: Singles Day falls right in the middle of an already busy period, so make sure everything is ready – from content and ads to offers and emails.
2. Embrace the “treat yourself” theme: Singles Day is all about self-care and indulgence. Use that in your messaging and create a fun, positive contrast to the chaos of Black Friday discounts.
3. Activate email and remarketing: It’s a perfect opportunity to re-engage past customers or tease upcoming Black Week offers.
4. Test and learn: Use your Singles Day results to fine-tune your campaigns for Black Week and Black Friday.
Singles Day is more than just another campaign day – it’s a chance to get ahead, test smart, and drive sales before competitors join the race.
So before you go all in on Black Friday, remember: 11/11 could be the day your Black Month success truly begins.
We help brands leverage Singles Day, Black Week, and all of Black Month strategically – ensuring each campaign performs better than the last. Call or write us today, and let’s plan your November strategy together.
Share on Social Media
