What are Pinterest users interested in?

Author: Mette Rostgaard Knudsen

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Pinterest has made an analysis of what people using Pinterest in the Nordics are most interested in. And they have shared their insights with us!

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PINTEREST

Pinterest has 459 million active users worldwide on the platform. Of these, 1.1 million of them live in Denmark. But what are the users most interested in?

Pinterest has even made an analysis of it. And we have gained some of the insight.

The analysis provides some interesting insights into the target audience on Pinterest. Maybe you also find some interesting numbers for your particular industry?

We have compiled a summary of the findings from Pinterest’s analysis below.

Beauty

Number of users with an interest in beauty on Pinterest:

  • The Nordics: +2.6 million users
  • Denmark: +600 thousand users
  • Sweden: +1 million users
  • Norway: +500 thousand users
  • Finland: +500 thousand users

Home

Ideas for the home
Number of users with an interest in housing on Pinterest:

  • The Nordics: +3.4 million users
  • Denmark: +1 million users
  • Sweden: +1 million users
  • Norway: +790 thousand users
  • Finland: +700 thousand users

Food and Drink

Number of users with an interest in food and drink on Pinterest:

  • The Nordics: +2.2 million users
  • Denmark: +600 thousand users
  • Sweden: +900 thousand users
  • Norway: +380 thousand users
  • Finland: +400 thousand users

Entertainment

Number of users with an interest in entertainment on Pinterest:

    • The Nordics: +2.2 million users
    • Denmark: +500 thousand users
    • Sweden: +850 thousand users
    • Norway: +400 thousand users
    • Finland: +470 thousand users

Entertainment gets interaction from Pinterest users from all over the world.

Travel

Number of users with an interest in travel ideas on Pinterest:

  • The Nordics: +700 thousand users
  • Denmark: +170 thousand users
  • Sweden: +270 thousand users
  • Norway: +140 thousand users
  • Finland: +150 thousand users

Travel content gets interaction from Pinterest users around the world.

Fashion

Number of users with an interest in fashion on Pinterest:

  • The Nordics: +2.9 million users
  • Denmark: +790 thousand users
  • Sweden: +1 million users
  • Norway: +590 thousand users
  • Finland: +600 thousand users

Parenting

Number of users with an interest in parenting on Pinterest:

  • The Nordics: +1.1 million users
  • Denmark: +300 thousand users
  • Sweden: +440 thousand users
  • Norway: +200 thousand users
  • Finland: +200 thousand users

In addition to the interests of Pinterest users, Pinterest’s analysis also provided insight into when various holidays across countries peak in searches on the media.

See the interesting findings in the graphs below.

IS PINTEREST AN INTERESTING MEDIA FOR YOUR BUSINESS? GIVE US A CALL, AND THEN WE CAN TALK ABOUT HOW TO OPTIMIZE YOUR MARKETING AT PINTEREST.

DIGITAL MARKETING AGENCY

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