How to get sales and marketing to work in the same direction
It can be costly if you don’t work together! What are they actually doing in the marketing department and are we going to get any quality leads we can use? Why don’t they do something in the sales department and follow up properly on all the good leads we generate for them? Do you recognize any of these prejudices in your company?
Iternum Digital selected for Google Elevator Program
Iternum Digital is one of the agencies that has done best in the entire Nordic region in terms of growth on Google. That is why we are selected by Google to participate in the Google Elevator Program.
Growth Driven Design – an Agile Approach to Web Development
The traditional model for website development is under significant pressure. It involves considerable risks in terms of both resources and finances because the entire process is based on assumptions and expectations – not necessarily factual knowledge. While some assumptions are always necessary before starting a web project, their uncertainty can vary greatly. Growth Driven Design (and its various iterations) seeks to mitigate this uncertainty with a more agile approach, adjusting the project gradually based on user behavior on the site. This post will cover that approach.
SEO and inbound marketing
Optimize your content for search engines! It’s vital to keep SEO in mind when developing texts and other content. But what exactly is good SEO content? In short, it’s content that is adapted to the search engines and the people who will experience it. It ensures high-quality traffic to your website. It is also an essential part of your inbound marketing strategy.
The Importance of a Distinctive Tone of Voice
What does the term “Tone of Voice” encompass, and how does it affect your communication? The answer involves many aspects. I aim to provide my perspective in this blog post.
Online design manual strengthens visual identity
Online design manual Most design manuals, however, are still developed in an offline world – either in printed form or as a simple PDF. An online design manual offers numerous advantages over the traditional solution. We will explore these advantages in this blog post based on a specific case that we recently delivered using Umbraco […]
The new year has started
Iternum Digital wish everyone a happy new year. We look forward to enter a new year with exciting challenges and hopefully many good results.
New feature: Promotion extensions
Now you have the opportunity to create even more eye-catching ads. If you have offers on your products,, you can show them as an additional feature in your text ads on Google.
Google Shopping gains more traffic
You can use shopping campaigns to promote your online products with a product image, price and short description, to generate more traffic to your website and your products.
What is marketing automation?
Marketing automation is a term that is used with high frequency in marketing meetings in most companies. But what does marketing automation actually cover? How does it fit with other marketing initiatives? And how do you get started?