Has your company remembered to add https?
HTTPS is an abbreviation for Hypertext Transfer Protocol Secure. It is used as a security measure when customers need to enter sensitive personal information online.
What to consider when creating a new website
The website is one of the most important platforms in your company’s communication. It requires a number of considerations when updating a website to match the desired position and objectives, both in terms of design and functionality.
Iternum visits Google
We have been on trip to Dublin, since we, as Google Premier Partner, were invited to a seminar on new features and optimization options in AdWords.
Google extends requirements for Google Shopping Feed Attributes
From February 14, 2017, GTIN / EAN numbers has to appear on all items displayed in Shopping Ads on Google AdWords. If this is not the case, your Google Shopping Ads may not appear.
What are buyer personas
You may have come across the term ‘buyer personas’ in meetings with other marketers, in articles on the web or maybe from your boss who thinks ‘it’s the new black’. Maybe you’re thinking “what’s wrong with traditional segmentation?”. And honestly, traditional segmentation still works just fine, and starting to work with buyer personas doesn’t mean that traditional segmentation has to be scrapped. But what are buyer personas? And how do you create buyer personas? We’ll give you the answers here.
How to develop a branded visual identity
A solid brand is one of the most valuable assets a company can have. But what does a strong brand actually include? Marty Neumeier defines a brand as follows: “A brand is not a logo. A brand is not an identity. A brand is not a product… a brand is the gut feeling a person gets about a product, service or organization.”
How to create great content for newsletters
You may already be well underway with your email marketing and Marketing Automation, but how do you create a newsletter/email? It can sometimes be difficult to figure out what to include in your newsletters to keep your recipients interested. It’s beneficial to prepare and organize your approach to newsletters and constantly take note of what works and how. One thing you should always keep in mind is the target audience, as good newsletter content is something that provides value to customers. Here we share some of our favorite ways to get inspired to develop content and help you get started with your content plan.
10 tips for good website design
The company website is undoubtedly one of the most important marketing tools.
The website should be seen as the core of digital communication, as it is from this platform that the company has the opportunity to showcase, inform, engage and sell its products or services. The purpose of a company website can be very different depending on the unique situation, but it’s all about reaching your target audience and differentiating yourself positively from your competitors – and here your website design is an increasingly important tool.
10 reasons why your website doesn’t generate conversions
The campaign is launched. The ads are placed. Google Ads campaign is set up. The social media top-tuned. Products are in stock – ready to be taken off the shelves. You’re ready to take inquiries and orders. But nothing happens… There are no conversions. What could be the issue? This blogpost explains.