We have been on trip to Dublin, since we, as Google Premier Partner, were invited to a seminar on new features and optimization options in AdWords.
Iternum visits Google
Google is currenty launching a lot of features. Therefor Google invited us to come by for a talk on how to activate these features and an open dialog about challenges in AdWords.
We believe that it is important, as consultants for our clients, to pass on to Google what challenges may exist for webshops when advertising on Google.
Among other things, there was a lot about attribution and mobile advertising, which our clients will hear more about, at our monthly performance meeting.
Get started on YouTube
We also participated in a seminar about YouTube and how this can be used for effective marketing. YouTube is an exciting channel in rapid development. There are more and more people who use YouTube, and therefore there are many new customers to reach here.
Where YouTube differ a bit from e.g. Search is that the users on this channel come here for entertainment and not to buy. They are thus not as far down the buying funnel as they would be if they searched directly on Google Search. This should be kept in mind as an advertiser on YouTube. At the seminar we saw various examples on how to design and address your ads on TuTube and how to get the most out of them.