Ideefix polished their lead costs to the ground
Ideefix went from expensive leads to profitable growth through an effective digital strategy.
Ideefix went from expensive leads to profitable growth through an effective digital strategy.
Ideefix is a specialized company within floor sanding. With a focus on quality craftsmanship and precision, they help both private and commercial clients bring new life to floors and surfaces. Over the years, Ideefix has transformed hundreds of floors and staircases and has become known for their solid experience, high standards, and reliable service.
To build a stable and profitable growth strategy that generates more customer inquiries at a lower cost per lead
Increase visibility and attract new customers through social media and a more targeted Google Ads approach
Strengthen organic presence and maximize the value of traffic through SEO and conversion rate optimization
Iternum helped with:
CPA, Leadgeneration, ROAS, Traffic
Content, CRO, Google Ads, SEO, Social Media
Convert, Google MarTech Stack, Meta Business Manager, SEO MarTech Stack
We experience the collaboration as efficient and direct – there’s a short path from idea to action. At Ideefix, we take pride in working solution-oriented and acting quickly, and that matches perfectly with the way Jacob and the team at Iternum work. On top of that, everyone we’ve met has been friendly and welcoming, which makes the partnership even better.
Even with a strong professional profile, Ideefix operates in a field where visibility and timing in digital channels can make the difference between a full calendar and empty workdays.
When Ideefix came to Iternum Digital, they had already tried Google Ads with another agency. However, the experience had been disappointing: leads were too expensive, inquiries too few, and the outcome far from a sustainable and profitable business. At the same time, they were competing with larger companies with significantly higher ad budgets, making it difficult to gain visibility on broad and popular keywords with high cost-per-click.
For Ideefix, the challenge wasn’t just to get more clicks or traffic – they needed real inquiries from ready-to-buy customers. They were looking for a strategy that could deliver consistent results and a healthy flow of projects without having to invest at the same level as the biggest players. The task was to find a way around the most expensive channels and instead focus on the digital spaces where their audience was truly inspired and ready to make decisions.
When the collaboration began, the goal was clear: Ideefix needed a digital presence that could drive results in the short term while creating a foundation for long-term growth. Together with Iternum Digital, a holistic strategy was developed – not just focused on advertising, but on unlocking the company’s full digital potential.
This first meant leveraging social media to build visibility and attract customers within the target audience. A key part of the strategy was the development of new content designed to create awareness and trust around Ideefix’s craftsmanship. Iternum Digital produced visually compelling material showcasing the transformation of floors through before-and-after images, videos, and customer stories. The combination of authentic storytelling and professional video content made Ideefix visible in a whole new way — with video proving especially effective in differentiating the brand from competitors. The new content generated both engagement and social proof, quickly becoming one of the most powerful channels for attracting new customer inquiries.
Next, the SEO effort was expanded to secure stronger organic rankings on Google, ensuring Ideefix could attract customers without relying solely on paid channels. This included technical optimization such as improving site speed, mobile performance, and local keyword targeting. Additionally, valuable content like guides and blog posts helped position Ideefix as true experts within floor sanding.
Conversion rate optimization became a key focus to make the most of existing traffic. Clear calls-to-action, social proof elements, and an improved user experience helped turn visitors into real inquiries. The website was refined to communicate more effectively and guide users smoothly toward contact.
Finally, the Google Ads setup was redefined. Instead of competing for broad, high-cost keywords, the strategy shifted toward niche and local searches combined with precise geographic targeting. This approach increased ad quality and relevance while reducing cost per conversion, ensuring that every ad kroner worked harder.
By shifting focus away from the most expensive keywords and instead investing in social media, SEO, and CRO, supported by a more focused Google Ads strategy and new content, Ideefix achieved a profitable and sustainable growth model.
Conversions from social media became an effective channel for new customers, SEO strengthened their local organic visibility, and CRO ensured more visitors turned into actual leads.
The result was a significant increase in visibility, inquiries, and conversions — all achieved without having to match the advertising budgets of larger competitors.
