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Last week, in collaboration with Dansk Erhverv, we held a webinar for their members on Business Intelligence with a focus on digital data and marketing.

The webinar was held at the chairman’s office in the Danish Chamber of Commerce’s impressive surroundings on the stock exchange and served as a panel debate led by the Danish Chamber of Commerce’s Carsten Rose Lundberg. The panel consisted of Iternum Digital’s web analysis specialist, Lana Hamawander, head of SoMe, Katharina Rendtslev, and CEO, Bjørn Herbst.

In the webinar, Lana focused on how a BI solution technically works and the benefits of a BI dashboard. In addition, Bjørn and Katharina have reviewed business-critical key figures and measurements across the various digital marketing platforms, and how we use a BI solution to bring these to light and get a better basis for holding them up against each other so that we can make data-driven decisions.

The starting point for the debate was Iternum Digital’s own BI solution, built on Google Data Studio. With Iternum’s Business Intelligence dashboard, you can simplify and gather all your data in one place. The dashboard gives you an overview of business-critical key figures and measured values, so that you can easily and efficiently follow performance on a daily basis from all your digital marketing channels.

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