Black Friday 2026: Digital strategy that delivers end-to-end

Learn how to build a cohesive Black Friday strategy that warms up algorithms and audiences well in advance, lifts average order value, and ensures visibility—all the way from AI search to the final theme days.

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Why Attend the Webinar?
Black Friday isn’t about last-minute, rushed tactics in November. It’s a stress test of your entire digital foundation—from data and SEO to advertising and customer loyalty. The top-performing companies work strategically months in advance to build momentum and protect their budgets.

In this webinar, you’ll get a concrete, chronological roadmap showing you how to tie AI search, paid social warmup, conversion-optimized campaign pages, and cross-channel communication together into one continuous thread.

What Will You Take Away?

  • Future-proof AI visibility (GEO/AI-SEO): How to ensure your webshop gets discovered early in the customer journey as consumers increasingly rely on AI-driven search for product research.

  • Algorithm and budget warmup: A concrete timeline and paid social channel mix that builds data and audience reach early, securing lower CPM/CPA during Black Friday week itself.

  • AOV tactics for campaign pages: Learn how bundles, spend-based discounts, and gated early access boost order value without creating friction or breaking customer trust.

  • Cohesive content calendar: How to structure 3–5 theme days across social media and Klaviyo/email to maintain strong momentum from start to finish.

The webinar will be in danish.

Date: 17. September 2026

Time: 10:00 - 10:45

Speakers: Jacob BĂĽrger Gehrt & Katharina Herforth Rendtslev

Price: Free

Past webinars

Step back in time and rediscover the wealth of knowledge shared in our archives. In this section, we present a treasure trove of past webinars by Iternum Digital, allowing you to revisit and learn from the valuable insights, experiences, and expertise that have shaped the digital landscape. Delve into the wealth of information from our previous webinars, and gain a deeper understanding of the evolving digital world through the lens of our industry experts and thought leaders. Explore the journey of digital innovation and education that has brought us to where we are today.