Google is testing a new way of showing search ads

Author: Mette Rostgaard Knudsen

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Google makes a lot of money, we alle know that. And now they are testing a new way of showing their search ads, which leaves more space for the paid ads.

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By getting more and bigger ads in the search results (SERP), Google can secure themselves an even bigger turnover. This must be one of the reasons as to why Google now, is testing a new way of showing search ads.

The new ads stand out from former ads, by showing increased information under the headlines, as well as there being a big space leading to the description, and below that an underside link.

Our Head of PPC encountered the new showing by doing a casual Google search this morning.

In the picture below, you can see what the new showing looks like.

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