Consumers trust consumers – not brands. A full 92% trust recommendations and content from other users more than traditional advertising. That’s why UGC – user generated content – is one of the most effective ways to create content for social media that strengthens credibility, engagement, and sales.
UGC is the most powerful content you can create – because it’s not you who says it, it’s your customers. Authenticity and trust will always beat advertising.
User Generated Content (UGC) is content created by your customers, users, or personas – images, videos, reviews, stories, and posts that show your brand in real life. It works as social proof because it’s built on authenticity rather than advertising. When potential customers see your product or service through the eyes of others, it builds credibility and trust that traditional brand content rarely achieves.
UGC is highly effective because it combines authenticity with scalability. It can be used across channels – from social media and websites to emails and ads – and contributes to a more human and relatable brand experience. At the same time, it reduces production costs because you can repurpose content created by customers and creators as part of your ongoing content production.
At Iternum Digital, we help brands use UGC strategically and with measurable impact. We guide you in finding and collaborating with the right content creators – including choosing platforms, outreach methods, and partnership structures. We assist with briefings, alignment, and project management to ensure an efficient process and a final result that delivers authentic content for social media aligned with your brand and designed to perform.
We also manage the entire process from A to Z – from planning, post-production, and distribution to performance analysis and optimization. This ensures that UGC becomes an integrated part of your marketing efforts and a tool that both engages and converts.
In short, UGC is an investment in trust – and it pays off in both performance and brand value.
UGC works best when it’s fully integrated into your overall social media strategy. In fact, Meta states that content accounts for 80% of your performance. We help you combine user-generated content with both organic and paid campaigns to create a cohesive brand presence where content for social media feels both authentic and conversion-driven.
But UGC can also be applied across your entire marketing mix – not just on social media:
Call or write to us for a chat about how we can help you build a UGC strategy that delivers credible content for social media and strengthens your customer relationships.
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A professional digital marketing agency that provides services in optimizing digital marketing channels.
Iternum ApS
Nitivej 10
2000 Frederiksberg

CVR: 36 99 01 47
